1st BTS, 2nd Yoo Jae-suk, 3rd Im Young-woong

*This content was translated by AI.

• Star Brand Reputation April 2026

According to the Big Data analysis of Star Brand Reputation for April 2026, the top three were BTS in first place, Yoo Jae-suk in second, and Im Young-woong in third.

The Korea Corporate Reputation Research Institute measured 262,120,141 pieces of star brand Big Data from March 29, 2026, to April 29, 2026, and analyzed participation index, media index, communication index, and community index regarding star brands through consumer behavior analysis. Compared to 275,169,232 pieces of star brand Big Data from last March, this represents a 4.74% decrease.

The Brand Reputation Index was developed based on the finding that consumers' online habits significantly influence brand consumption, using Big Data analysis. Star Brand Reputation analysis can measure the relationship between consumers and star brands, positive and negative evaluations, media interest, and the volume of consumer interest and communication.

Star Brand Reputation analysis examines brands ranked high in brand reputation among variety show hosts, singers, trot singers, drama actors, movie actors, boy groups, girl groups, and athletes, using a Big Data reputation algorithm to analyze their relationship with consumers. The recommendation index was included as a weighted factor in the detailed indicators of the Star Brand Reputation Index.

The top 30 brands in the Star Brand Reputation for April 2026 were analyzed in the following order: BTS, Yoo Jae-suk, Im Young-woong, Byun Woo-seok, Park Ji-hoon, IVE, Son Heung-min, Lee Jung-hoo, Kim Hye-yoon, SEVENTEEN, Ha Jung-woo, BLACKPINK, Kim Jong-kook, Ryu Hyun-jin, Han Lo-lo, Ha Ha, Yoo Hae-jin, BIGBANG, Wanna One, aespa, Sung Si-kyung, TWICE, Park Ji-sung, Kang Ho-dong, Kiki, Park Bo-gum, Jeon Hyun-moo, Lee Byung-hun, Ha Ji-won, and Kim Do-young.

The BTS brand (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook), which recorded the number one spot in Star Brand Reputation, was analyzed with a Brand Reputation Index of 11,547,433, based on a participation index of 322,704, a media index of 2,500,266, a communication index of 3,713,825, and a community index of 5,010,638. Compared to the Brand Reputation Index of 27,363,112 from last March, this represents a 57.80% decline.

The Yoo Jae-suk brand, ranked second, was analyzed with a Brand Reputation Index of 7,325,244, based on a participation index of 211,802, a media index of 1,760,471, a communication index of 2,689,820, and a community index of 2,663,151. Compared to the Brand Reputation Index of 7,468,967 from last March, this represents a 1.92% decline.

The Im Young-woong brand, ranked third, was analyzed with a Brand Reputation Index of 6,675,381, based on a participation index of 491,556, a media index of 1,203,479, a communication index of 2,834,082, and a community index of 2,146,264. Compared to the Brand Reputation Index of 8,363,524 from last March, this represents a 20.18% decline.

The Byun Woo-seok brand, ranked fourth, was analyzed with a Brand Reputation Index of 5,316,985, based on a participation index of 1,200,120, a media index of 1,589,994, a communication index of 1,472,263, and a community index of 1,054,608. Compared to the Brand Reputation Index of 1,506,766 from last March, this represents a 252.87% increase.

The Park Ji-hoon brand, ranked fifth, was analyzed with a Brand Reputation Index of 5,105,720, based on a participation index of 788,161, a media index of 1,260,943, a communication index of 1,163,521, and a community index of 1,893,094. Compared to the Brand Reputation Index of 14,042,781 from last March, this represents a 63.64% decline.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, analyzed the brands, stating, "According to the Big Data analysis of Star Brand Reputation for April 2026, the BTS brand recorded first place. BTS focused global ARMY on their full-group comeback concert. The Yoo Jae-suk brand secured second place as viewer interest surged due to their activities on variety programs. The Im Young-woong brand, which recorded third place, saw fans join in various collaborations and modeling activities. Following that, the Byun Woo-seok brand in fourth place saw a sharp increase in media interest due to a new drama. The Park Ji-hoon brand in fifth place is seeing growing expectations for a new image due to the discontinuation syndrome."

He continued, "Analyzing the Star Brand Big Data for April 2026 in the Star Brand category, compared to 275,169,232 pieces of star brand Big Data from last March, there was a 4.74% decrease. A detailed analysis shows brand consumption decreased by 23.49%, brand issues increased by 0.46%, brand communication decreased by 1.08%, and brand diffusion decreased by 6.96%."

The top 100 brands in the Star Brand Reputation Big Data analysis for April 2026 were analyzed in the following order: BTS, Yoo Jae-suk, Im Young-woong, Byun Woo-seok, Park Ji-hoon, IVE, Son Heung-min, Lee Jung-hoo, Kim Hye-yoon, SEVENTEEN, Ha Jung-woo, BLACKPINK, Kim Jong-kook, Ryu Hyun-jin, Han Lo-lo, Ha Ha, Yoo Hae-jin, BIGBANG, Wanna One, aespa, Sung Si-kyung, TWICE, Park Ji-sung, Kang Ho-dong, Kiki, Park Bo-gum, Jeon Hyun-moo, Lee Byung-hun, Ha Ji-won, Kim Do-young, Shin Dong-yup, Hwasa, The Boyz, Lee Sang-min, Woozi, Park Ji-hyun, Kim Dong-hyun, Jung Woo, Noh Si-hwan, DAY6, Kim Jong-min, Kim Ji-young, Lee Chan-won, Park Jung-min, Park Jung-min, Gu Gyeo-ham, IU, Yoo Ji-tae, Ko Yun-jung, Hyun Bin, Kim Yuna, Park Hyo-shin, Lee Dae-ho, Kim Hye-soo, Park Bo-young, Gong Hyo-jin, Moon Chae-won, Son Seok-gu, Stray Kids, Jo In-sung, Choi Jung, Choi Hyung-woo, ENHYPEN, Jang Yun-jeong, Ju Woo-jae, Chu Sung-hoon, LE SSERAFIM, Lee Seo-jin, Kim Tae-ri, Han Jimin, Ahn Sung-hoon, Ahn Jung-hwan, Yang Yi-ji, Woo Do-hwan, Yoon Ha, Shin Se-kyung, Ju Ji-hoon, Jang Do-yeon, Song Ga-in, Lee Je-hoon, Yang Hyeon-jong, Gu Ja-wook, Song Ji-hyo, Yeong-tak, fromis_9, Yoo Yeon-seok, Ki-an 84, Jeon Mi-do, Park Shin-hye, Byun Yo-han, Kim Shin-young, Kim Nam-gil, Bae In-hyeok, Shin Min-a, Gong Seung-yeon, Jung Dong-won, Lee Jun-hyuk, Park Seo-jin, Tak Jae-hoon, and Seo In-guk.

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*This content was translated by AI.