'Yeon Ye-gye (CEO) Soccer Fan' Apink Oh Ha-young, Transforms into Designer.. Launches Bag Incorporating Sports Experience

*This content was translated by AI.

'Soccer enthusiast' and Apink (Apink) member Oh Ha-young is expanding her career as a model and designer for a fashion brand.

'On the 30th, her agency With Us Entertainment announced, "Oh Ha-young is officially launching a collaboration bag created in partnership with the fashion lifestyle coordination brand Myshell."

'This collaboration is significant as Oh Ha-young participated in the entire design process, going beyond being a simple brand model. Oh Ha-young, who enjoys various outdoor activities including soccer, incorporated her actual experiences directly into the design. The bag is expected to target the tastes of the MZ generation by offering functionality ranging from soccer and running to daily city life, featuring waterproof materials and a design that is both minimal and sophisticated.

'Regarding this, Oh Ha-young stated, "I wanted to directly solve the inconveniences I faced while exercising, and focused on creating a bag that I would actually want to carry every day. I participated in the design process by personally considering colors, materials, and logos. I wanted to show a new side of myself not as singer Oh Ha-young, but as a designer."

'A representative from Myshell expressed, "This project is a case of sincere product development that goes beyond simple celebrity marketing, starting from real experiences. We expect that Oh Ha-young's stylish design and practicality will serve as an opportunity for our brand to break down the boundaries between daily life and outdoor activities and expand infinitely."

'Meanwhile, Oh Ha-young, who is a member of Apink and also known as Yeon Ye-gye (CEO) 'Soccer Fan', is demonstrating her versatility across various fields. Last year, she worked as a reporter for the preview and review shows of the pre-season friendly matches between Tottenham Hotspur FC and Newcastle United FC, as well as for the K League 'Couple Pick'. Currently, she is communicating with fans through her personal YouTube channel 'Ohhabbang Ohhabbang'.

'Meanwhile, Apink, to which Oh Ha-young belongs, recently released the fan song '15th Season (Fifteenth Season)' to celebrate their 15th debut anniversary. Additionally, they are embarking on an Asian tour titled 'The Origin : APINK', starting in Seoul and visiting Taipei, Macau, Singapore, Kaohsiung, and Hong Kong, before heading to Kuala Lumpur and Manila in May.'

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*This content was translated by AI.