Lim Young-woong Ranks Second in May Advertising Model Brand Reputation

*This content was translated by AI.

Singer Lim Young-woong shone with exceptional popularity by ranking second in the May advertising model brand reputation.

On May 7, 2026, according to the big data analysis results of the advertising model brand reputation released by the Korea Corporate Reputation Research Institute, Lim Young-woong ranked second. The first place was taken by Byun Woo-seok, and the third place by Son Heung-min.

The Lim Young-woong brand was analyzed with a brand reputation index of 3,349,309, based on a participation index of 159,390, a media index of 265,536, a communication index of 1,368,894, and a community index of 1,555,489. Compared to the brand reputation index of 2,896,428 in April, this represents a 15.64% increase.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "In the link analysis of the Byun Woo-seok advertising brand, which recorded the number one spot in the May 2026 advertising model brand reputation, terms such as 'heart-fluttering,' 'confess,' and 'modeling' appeared frequently. In keyword analysis, 'Prince Lee An,' '21st Century Grand Duchess,' and 'Yoo Jae-suk Camp' were prominent. The positive-to-negative ratio analysis for the Byun Woo-seok advertising brand showed a positive ratio of 93.51%."

The Korea Corporate Reputation Research Institute measured the advertising model brand reputation index through consumer behavior analysis using 48,203,029 pieces of advertising model brand big data collected from April 7, 2026, to May 7, 2026. This represents a 3.71% increase compared to the 46,480,909 pieces of advertising model brand big data from April.

The brand reputation index is a metric developed through big data analysis, identifying that consumers' online habits significantly influence brand consumption. Advertising model brand reputation analysis can measure the relationship between consumers and advertising model brands, positive and negative evaluations, media interest, and the volume of consumer interest and communication.

Advertising model brand reputation analysis analyzes the relationship between advertising model brands and consumers using a big data reputation algorithm targeting brands ranked in the top tier of brand reputation. The detailed indicators of the advertising model brand reputation index include weights for advertising channels.

The top 30 ranking for the May 2026 advertising model brand reputation was analyzed as follows: Byun Woo-seok, Lim Young-woong, Son Heung-min, Park Ji-hoon, BTS, IVE, BLACKPINK, Yoo Jae-suk, Kim Yuna, Lee Jung-hoo, Ko Yun-jeong, Kim Hye-yoon, Lee Jung-jae, Ma Dong-seok, Gong Hyo-jin, Lee Jun-ho, Lee Chan-won, Kim Do-young, Kiki, Park Bo-gum, Eom Tae-gu, Gu Gyo-hwan, Ji Ye-eun, Hatsu to Hatsu, Jeon Ji-hyun, Kim Go-eun, Jeon Hyun-moo, Ryu Hyun-jin, Park Bo-young, Park Jung-min.

The May 2026 advertising model brand reputation survey was conducted through brand big data analysis on Byun Woo-seok, Lim Young-woong, Son Heung-min, Park Ji-hoon, BTS, IVE, BLACKPINK, Yoo Jae-suk, Kim Yuna, Lee Jung-hoo, Ko Yun-jeong, Kim Hye-yoon, Lee Jung-jae, Ma Dong-seok, Gong Hyo-jin, Lee Jun-ho, Lee Chan-won, Kim Do-young, Kiki, Park Bo-gum, Eom Tae-gu, Gu Gyo-hwan, Ji Ye-eun, Hatsu to Hatsu, Jeon Ji-hyun, Kim Go-eun, Jeon Hyun-moo, Ryu Hyun-jin, Park Bo-young, Park Jung-min, TWICE, Jo Jung-seok, Sung Si-kyung, Moon Chae-won, Faker, Cha Seung-won, Psy, Kim Woo-jin, Lee Sang-min, Lee Hyo-ri, Yeong-tak, Park Jin-young, aespa, Park Koon, Lee Byung-hun, Shin Dong-yup, Kim Jong-kook, Kim Dong-hyun, SEVENTEEN, RIIZE, Hwasa, Hyun Bin, Jang Yun-jeong, Bibi, Han Jimin, Ahn Jung-hwan, Lee Jun-hyuk, Yoo Hae-jin, NCT, TWS, Park Shin-hye, Yoo Ji-tae, Lee Seo-jin, Lee Seung-gi, Cha Ju-young, Jo In-sung, Kang Ho-dong, Kim Yu-jung, Seo Jang-hoon, Kim Hye-soo, Chu Sung-hoon, Lee Jung-hyun, LE SSERAFIM, Shin Min-a, Lee Su-ji, Kang Dong-won, Red Velvet, Lee Young-ae, Son Ye-jin, Kim Tae-ri, Yoon A, Park Seo-joon, Won Bin, Song Ga-in, ILLIT, Son Seok-gu, Baby Monster, Kim Won-hoon, Kim Woo-bin, Tang Wei, Kim Jong-min, Tak Jae-hoon, Park Eun-bin, Apink, Jung Hae-in, Kim Yeon-koung, Lee Dong-wook, Oh My Girl, Seo Kang-jun, and Hwang Jung-min.

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*This content was translated by AI.