BTS to Transform Las Vegas into the 'Center of U.S. Entertainment'

*This content was translated by AI.

BTS is turning Las Vegas, the heart of the U.S. entertainment industry, into 'The City'.

On the 8th at 10 a.m., BTS posted a detailed announcement on the global superfan platform Weverse for 'BTS THE CITY ARIRANG - LAS VEGAS' (hereinafter 'The City Las Vegas'). The group will launch 'The City Las Vegas', an urban project linked to the 'BTS WORLD TOUR 'ARIRANG' IN LAS VEGAS', from the 20th to the 31st (local time).

Las Vegas holds significant meaning not only for BTS but also for 'The City' project. It was the starting point of 'The City', transforming a concert-hosting city into a space where fans can experience the artist's music and message, thereby presenting a unique fan experience model. 'The City' was first held here in 2022, with BTS as the main protagonist. Furthermore, as the group reclaims a city standing at the pinnacle of the U.S. cultural industry, 'The City' in 2026 feels even more special.

'The City Las Vegas' offers a different charm from 'The City Seoul', which was held earlier in March and April. While 'The City Seoul' focused on blending modern sensibilities with cultural heritage and providing mass art experiences in daily life, Las Vegas leverages a larger scale and dazzling splendor. By combining world-famous landmarks and entertainment infrastructure, it delivers experiences that can only be enjoyed here.

On the night of the 23rd, the first day of the performance, the 'Strip' area, a tourist and commercial district, will transform into a welcome stage for BTS. Streets will be bathed in red lighting, the key color of their new album 'ARIRANG', and large digital billboards will display messages welcoming them. On the same day, fireworks will be set off at the MGM Grand Hotel, further heightening the festive atmosphere. 'BTS POP-UP : ARIRANG' will be held from the 21st to the 28th at The Forum Shops at Caesars Palace. Other programs include monorail wrapping, initiatives linked to major hotels and landmarks, exhibitions, and after-parties.

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*This content was translated by AI.