1st BTS, 2nd SEVENTEEN, 3rd BIGBANG

*This content was translated by AI.

• Boy Group Brand Reputation May 2026

The group BTS (BTS·RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) shone as the 'Global No.1 Group' by ranking first in the May 2026 boy group brand reputation survey.

According to the May 2026 boy group brand reputation big data analysis results released by the Korea Corporate Reputation Research Institute on May 9, the rankings were 1st BTS, 2nd SEVENTEEN, and 3rd BIGBANG.

The Korea Corporate Reputation Research Institute measured 57,899,924 pieces of boy group brand big data collected from April 9, 2026, to May 9, 2026, through consumer behavior analysis to assess participation index, media index, communication index, and community index for boy group brands. Compared to the 79,966,049 pieces of boy group brand big data from April, this represents a 27.59% decrease.

The brand reputation index was developed based on the finding that consumers' online habits significantly influence brand consumption, utilizing big data analysis. Boy group brand reputation analysis measures positive and negative evaluations of boy groups, media interest, and the volume of consumer interest and communication. Data on brand reputation recommendations participated in by consumers is also included as a weighting factor.

The top 30 rankings for boy group brand reputation in May 2026 were analyzed as follows: BTS, SEVENTEEN, BIGBANG, Curtis, EXO, Wanna One, SHINee, The Boyz, NCT, TO1, ENHYPEN, Super Junior, Stray Kids, TVXQ, Kickflip, 2PM, Tomorrow X Together, BTOB, MONSTA X, Astro, TREASURE, ATEEZ, VIXX, Highlight, INFINITE, ZeroBaseOne, Alpha Drive One, Boy Next Door, Even, and B1A4.

BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook), which recorded the number one spot in boy group brand reputation, was analyzed with a brand reputation index of 10,428,385, comprising a participation index of 170,839, a media index of 1,949,930, a communication index of 3,435,383, and a community index of 4,872,234. Compared to the brand reputation index of 22,897,786 from April, this marks a 54.46% decline.

SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, Dino), ranked second, was analyzed with a brand reputation index of 4,641,979, comprising a participation index of 83,228, a media index of 626,081, a communication index of 1,899,262, and a community index of 2,033,410. Compared to the brand reputation index of 3,913,634 from April, this represents an 18.61% increase.

BIGBANG (G-Dragon, Taeyang, Daesung), ranked third, was analyzed with a brand reputation index of 3,362,832, comprising a participation index of 79,666, a media index of 708,508, a communication index of 1,004,047, and a community index of 1,570,611. Compared to the brand reputation index of 2,735,238 from April, this represents a 22.94% increase.

Curtis (Martin, James, Juhoon, Seonghyeon, Geonho), ranked fourth, was analyzed with a brand reputation index of 3,142,397, comprising a participation index of 152,276, a media index of 939,735, a communication index of 1,306,622, and a community index of 743,764. Compared to the brand reputation index of 1,870,149 from April, this represents a 68.03% increase.

EXO (Suho, Chanyeol, Kai, D.O., Baekhyun, Sehun, Xiumin, Chen, Lay), ranked fifth, was analyzed with a brand reputation index of 2,489,847, comprising a participation index of 50,553, a media index of 585,755, a communication index of 818,159, and a community index of 1,035,380. Compared to the brand reputation index of 2,562,765 from April, this represents a 2.85% decline.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "According to the May 2026 boy group brand reputation big data analysis results, the BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand ranked first. The boy group brand category saw a 27.59% decrease compared to the 79,966,049 pieces of boy group brand big data from April. A detailed analysis shows a 29.60% decline in brand consumption, a 20.30% decline in brand issues, a 25.66% decline in brand communication, and a 32.89% decline in brand diffusion."

He continued, "Regarding the BTS brand, which ranked first in the May 2026 boy group brand reputation big data analysis, link analysis showed high frequencies for 'sell out,' 'invite,' and 'break through.' Keyword analysis highlighted 'ARMY,' 'Arirang,' and 'Mexico.' In terms of positive-to-negative ratio analysis, the positive ratio was 93.47%. A detailed analysis of the BTS brand reputation shows a 77.19% decline in brand consumption, a 64.32% decline in brand issues, a 52.23% decline in brand communication, and a 48.67% decline in brand diffusion."

The May 2026 analysis of boy group brand reputation included BTS, SEVENTEEN, BIGBANG, Curtis, EXO, Wanna One, SHINee, The Boyz, NCT, TO1, ENHYPEN, Super Junior, Stray Kids, TVXQ, Kickflip, 2PM, Tomorrow X Together, BTOB, MONSTA X, Astro, TREASURE, ATEEZ, VIXX, Highlight, INFINITE, ZeroBaseOne, Alpha Drive One, Boy Next Door, Even, B1A4, Rise, CRAVITY, GOT7, 2AM, ONF, IDENTITY, Pentagon, FT Island, SF9, Block B, Verivery, TEEN TOP, NEXZ, Shinhwa, Ampersand One, Nine, CIX, Now Our Days, Identity, and X-Dinary Heroes.

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*This content was translated by AI.