LE SSERAFIM, Bold Visuals.. First Concept for Second Full-Length Album Revealed

*This content was translated by AI.

Group LE SSERAFIM (LE SSERAFIM) unveiled bold visuals, raising expectations for their second full-length album.

At 0:00 on the 12th, LE SSERAFIM (Kim Chae-won, Sakura, Huh Yun-jin, Kazuha, Hong Eunchae) released the first visual concept photo and video for their second full-length album 'PUREFLOW' pt.1, titled 'BIRCH SCAR' (Birch Scar), via the group's official SNS.

The video boasts a mise-en-scène reminiscent of 19th-century classic films. The five members, dressed in antique costumes, appear in a forest that exudes an eerie, ominous atmosphere. A large hand covered in wounds chases the members, creating a bizarre mood. The seemingly ordinary LE SSERAFIM transform into other beings as night falls. They display appearances distinct from ordinary people, including odd eyes, long sharp fingernails, pitch-black skin, and metal ornaments embedded in their hair.

This content visualizes the inner fears and deficiencies of humans through the imagery of creatures. Seeing stitched wounds or surreal hand makeup evokes the classic novel 'Frankenstein.' LE SSERAFIM do not hide or deny their monstrous appearances. Instead, they reveal them without hesitation. In a group photo where the five members, all bearing similar wounds, gather in one space, a strong sense of bond is felt.

In individual shots, each member's charm appears even more distinctly. Kim Chae-won, with long blonde hair flowing, embraces herself with a monstrous hand. Sakura stares directly at the camera with odd-eye makeup where red and blue coexist. Huh Yun-jin boldly reveals her black, sharp hands, while Kazuha has transformed into a short haircut for the first time since her debut. Hong Eunchae fully embraces the 'Frankenstein' motif through wounds on her forehead and cheeks.

LE SSERAFIM plans to sequentially release various concept photos and videos offering a glimpse of the new album's atmosphere until May 14.

Meanwhile, LE SSERAFIM's second full-length album 'PUREFLOW' pt.1, to be released at 1:00 p.m. on May 22, embodies the will to face fears, move forward, and embrace change. It includes a total of 11 tracks, featuring the title song 'BOOMPALA' (Boom Pala) and the lead single 'CELEBRATION' released last month on the 24th. All members participated in the song production and are credited by name. The full tracklist can be confirmed on the website 'BOOMPALA Pavilion' (boompala.com), established for the new album promotion.

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*This content was translated by AI.