LE SSERAFIM, From the Oldest Sister to the Youngest, Overflowing with 'Cuteness'

*This content was translated by AI.

The group LE SSERAFIM (LE SSERAFIM: Kim Chaewon, Sakura, Huh Yunjin, Kazuha, Hong Eunchae) has moved fans around the world with touching emotions, showcasing their deepened sisterly bond.

On May 14 at 0:00, LE SSERAFIM released the third visual concept 'PEONY ROOM' version concept photos and video for their second full album, 'PUREFLOW' pt.1, via their official SNS.

'PEONY ROOM' is a concept where the five members invite each other into their childhood memories, evoking nostalgia and sharing recollections. The actual childhood appearances of the members, as told by them, are reflected in the content. This demonstrates how members who grew up in different environments have come together as the team LE SSERAFIM, forming a relationship deeper than family.

The video was shot in a digital KAMCO studio that exudes a strong retro vibe. The members are shown painting each other's nails and tying each other's hair, displaying a warm and harmonious mood. In particular, the scene where they lie side by side under a single blanket reveals a tight bond akin to real sisters.

In the group photo, LE SSERAFIM gathers affectionately around a cake inscribed with the words of their lead single 'CELEBRATION', which was released last month on the 24th. The image carries the meaning of celebrating the moment they found the strength to move forward despite knowing fear, and meeting the members who shared that journey.

The warm color tone unique to film cameras and the bright smiles of the members convey a heartwarming atmosphere. In the individual shots, the childhood sensibility of each member is more clearly revealed. They evoke memories of their childhood by using various dolls, origami rings made from colored paper, and colorful stickers.

Meanwhile, LE SSERAFIM's second full album 'PUREFLOW' pt.1, scheduled for release on May 22 at 1:00 PM, is an album that captures the members' growth and will to move forward even after knowing fear. The title track is 'BOOMPALA'.

Prior to the album release, information regarding the compact version of the album was made public on the 15th, and starting from the 18th, music-related hints such as previews and highlight medleys will be sequentially opened. The content, which features a narrative reinterpreting the classic novel 'Frankenstein' and highlights the strong bond among the five members, is raising expectations for the new album.

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*This content was translated by AI.