1st BTS Jimin, 2nd Wanna One Park Ji-hoon, 3rd BTS Jung-kook

*This content was translated by AI.

• Boy Group Individual Brand Reputation May 2026

BTS Jimin shone with exceptional popularity by ranking first in the May 2026 Boy Group Individual Brand Reputation.

According to the May 2026 Boy Group Individual Brand Reputation big data analysis, the rankings were 1st BTS Jimin, 2nd Wanna One Park Ji-hoon, and 3rd BTS Jung-kook.

The Korea Corporate Reputation Research Institute extracted 73,323,673 brand big data points from 755 individual boy group members from April 16, 2026, to May 16, 2026, and analyzed brand reputation indices based on engagement index, media index, communication index, and community index. Compared to the 115,591,013 boy group brand big data points from April, this represents a 36.57% decrease.

The brand reputation index is a metric created to reflect the impact of consumers' online habits on brand consumption. This analysis included positive and negative evaluations, media interest levels, measurement of consumer interest and communication volume, brand value evaluation analysis, and qualitative assessments, with recommendation indicators factored in as weights.

The top 30 individual boy group brand reputations for May 2026 were BTS Jimin, Wanna One Park Ji-hoon, BTS Jung-kook, BTS Jin, BTS V, BIGBANG G-Dragon, BTS RM, TVXQ Yoochun, BTS J-Hope, BTS Suga, Wanna One Kim Jae-hwan, Wanna One Hwang Min-hyun, EXO Baekhyun, Cortis Geon-ho, Super Junior Heechul, Wanna One Lee Gwang-rin, Highlight Yoon Doo-joon, Wanna One Ong Seong-wu, Wanna One Bae Jin-young, Super Junior Siwon, WINNER Lee Seung-hoon, SHINee Minho, Super Junior Kyuhyun, Rise Won-bin, Tour Dohoon, Cortis Sung-hyun, SHINee Key, BIGBANG Daesung, Wanna One Yoon Ji-sung, and EXO Kai.

The BTS Jimin brand, which ranked first, recorded a brand reputation index of 6,447,417, with an engagement index of 235,140, a media index of 532,488, a communication index of 2,688,731, and a community index of 2,991,057. This is a 44.63% decrease compared to the April brand reputation index of 11,644,101.

The Wanna One Park Ji-hoon brand, ranked second, was aggregated at a brand reputation index of 5,510,360, a 60.65% decrease compared to 14,004,945 in April. The BTS Jung-kook brand, ranked third, recorded a brand reputation index of 5,494,822, a 39.96% decrease compared to 9,151,873 in April. The BTS Jin brand, ranked fourth, was 3,782,172, a 56.86% decrease, and the BTS V brand, ranked fifth, was 3,673,361, a 47.86% decrease.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "According to the May 2026 Boy Group Individual Brand Reputation big data analysis, the BTS Jimin brand ranked first. Analyzing the boy group individual brand category, compared to the 115,591,013 boy group individual brand big data points from April, there was a 35.87% decrease. A detailed analysis shows brand consumption decreased by 54.19%, brand issues by 55.81%, brand communication by 23.45%, and brand diffusion by 26.98%."

He continued, "The BTS Jimin brand, which ranked first in the May 2026 Boy Group Individual Brand Reputation, showed high scores in link analysis for 'perfect,' 'enthusiastic,' and 'breakthrough.' Keyword analysis revealed 'ARMY,' 'World Tour,' and 'Mexico' as high-ranking terms. In positive and negative ratio analysis, the positive ratio was 92.97%."

The top 100 individual boy group brands for May 2026 included BTS Jimin, Wanna One Park Ji-hoon, BTS Jung-kook, BTS Jin, BTS V, BIGBANG G-Dragon, BTS RM, TVXQ Yoochun, BTS J-Hope, BTS Suga, Wanna One Kim Jae-hwan, Wanna One Hwang Min-hyun, EXO Baekhyun, Cortis Geon-ho, Super Junior Heechul, Wanna One Lee Gwang-rin, Highlight Yoon Doo-joon, Wanna One Ong Seong-wu, Wanna One Bae Jin-young, Super Junior Siwon, WINNER Lee Seung-hoon, SHINee Minho, Super Junior Kyuhyun, Rise Won-bin, Tour Dohoon, Cortis Sung-hyun, SHINee Key, BIGBANG Daesung, Wanna One Yoon Ji-sung, EXO Kai, Wanna One Kang Daniel, BIGBANG Taeyang, Got7 Jinyoung, Highlight Yang Yo-seop, Shinhwa Lee Min-woo, Wanna One Ha Sung-woon, NCT Haechan, SEVENTEEN Mingyu, ENHYPEN Sung-hoon, EXO Suho, TVXQ Changmin, Wanna One Lee Dae-hwi, NCT Seunghoon, NCT Jaehyun, Tour Shin-yu, SHINee Taemin, SEVENTEEN Hoshi, Rise So-hee, Cortis Ju-hoon, The Boyz Hyun-woo, EXO D.O., NCT Riku, WINNER Kim Jin-woo, Highlight Lee Ki-kwang, SEVENTEEN Wonwoo, Tomorrow X Together Soobin, NCT Yoo Seok, Tomorrow X Together Federal Reserve, EXO Sehun, SEVENTEEN Seungkwan, NCT Renjun, INFINITE L, NCT Doyoung, SEVENTEEN Jeonghan, Rise Seong-chan, WINNER Kang Seung-yoon, SEVENTEEN DK, SHINee Onew, Wanna One Park Woo-jin, Super Junior Eunhyuk, ENHYPEN Heeseung, B1A4 Sandeul, SEVENTEEN Woozi, SEVENTEEN Jun, SEVENTEEN S.Coups, ENHYPEN Sunoo, NCT Jaehyuk, Shinhwa Eric, Tomorrow X Together Beomgyu, ENHYPEN Jungwon, ENHYPEN Jay, Stray Kids Hyunjin, Tour Ji-hoon, SEVENTEEN Joshua, AB6IX Lee Dae-hwi, Shinhwa Shin Hye-sung, NCT Sakuya, VIXX Leo, Super Junior Donghae, NCT Taeyong, ATEEZ San, Cortis James, VIXX Ken, Super Junior Sungmin, 2PM Chan-sung, Tomorrow X Together Taehyun, Stray Kids Felix, 2PM Jun-ho, Tour Young-jae, and Tomorrow X Together Hueningkai.

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*This content was translated by AI.