1st BTS Jimin, 2nd IVE Jang Wonyoung, 3rd BTS Jungkook

*This content was translated by AI.

• Idol Personal Brand Reputation May 2026

According to the May 2026 Big Data analysis results on Idol Personal Brand Reputation, the 1st place was BTS Jimin, 2nd place was IVE Jang Wonyoung, and 3rd place was BTS Jungkook.

The Korea Corporate Reputation Research Institute extracted 166,539,641 pieces of Big Data on 1,730 idols' personal brands from April 20, 2026, to May 20, 2026, and analyzed brand reputation indices based on participation index, media index, communication index, and community index. This figure represents a 9.06% decrease compared to the 183,129,736 pieces recorded in April.

1st place BTS Jimin recorded a brand reputation index of 8,298,417, a 9.68% decrease from April. 2nd place IVE Jang Wonyoung recorded 7,186,672, a 0.35% increase, and 3rd place BTS Jungkook recorded 7,153,623, a 14.16% decrease.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "In the May 2026 Idol Personal Brand Reputation rankings, the BTS Jimin brand secured 1st place. Analysis of the Idol Personal Brand Big Data shows a 9.06% decrease compared to the 183,129,733 pieces of Idol Personal Brand Big Data from April. A detailed analysis reveals a 35.88% decrease in brand consumption, a 10.92% decrease in brand issues, a 10.64% decrease in brand communication, and a 2.51% decrease in brand diffusion."

He continued, "The BTS Jimin brand, which recorded 1st place in the May 2026 Idol Personal Brand Reputation rankings, showed high scores in link analysis for 'intense,' 'explosive,' and 'gorgeous.' Keyword analysis identified 'ARMY,' 'black leather,' and 'blonde hair' as prominent. In terms of positive-to-negative ratio analysis, the Big Data positive ratio reached 93.02%."

The May 2026 Idol Personal Brand Reputation Top 30 rankings were analyzed as follows: BTS Jimin, IVE Jang Wonyoung, BTS Jungkook, BTS V, Wanna One Park Ji-hoon, BLACKPINK Jennie, aespa Karina, BTS Jin, BTS Suga, BTS J-Hope, BLACKPINK Rosé, BTS RM, BLACKPINK Jisoo, BLACKPINK Lisa, BIGBANG G-Dragon, Girls' Generation Taeyeon, IVE An Yujin, aespa Winter, Red Velvet Irene, Girls' Generation Yoona, Red Velvet Joy, TWICE Nayeon, Wanna One Hwang Min-hyun, I-Lyric Wonhee, EXO Baekhyun, Tomorrow X Together Hueningkai, TVXQ Yoochun, IVE Leeseo, IVE Gaeul, Kiss of Life Natty.

The May 2026 Idol Personal Brand Reputation Top 100 rankings were analyzed as follows: BTS Jimin, IVE Jang Wonyoung, BTS Jungkook, BTS V, Wanna One Park Ji-hoon, BLACKPINK Jennie, aespa Karina, BTS Jin, BTS Suga, BTS J-Hope, BLACKPINK Rosé, BTS RM, BLACKPINK Jisoo, BLACKPINK Lisa, BIGBANG G-Dragon, Girls' Generation Taeyeon, IVE An Yujin, aespa Winter, Red Velvet Irene, Girls' Generation Yoona, Red Velvet Joy, TWICE Nayeon, Wanna One Hwang Min-hyun, I-Lyric Wonhee, EXO Baekhyun, Tomorrow X Together Hueningkai, TVXQ Yoochun, IVE Leeseo, IVE Gaeul, Kiss of Life Natty, Red Velvet Seungyeon, Wanna One Kang Daniel, Super Junior Heechul, Super Junior Kyuhyun, Wanna One Kim Jae-hwan, Mamamo Hwasa, Oh My Girl Yooa, IVE Liz, SEVENTEEN Mingyu, Wanna One Lee Gikwang, Girls' Generation Seohyun, TWICE Jeongyeon, Cortis Geonho, I-Lyric Moka, IVE Lee Seo, Oh My Girl Arin, EXO Kai, TWICE Jihyo, Red Velvet Wendy, Apink Namjoo, Oh My Girl Mimi, Super Junior Siwon, SEVENTEEN Hoshi, SHINee Minho, fromis_9 Lee Chaeyoung, TWICE Dahyun, TWICE Mina, LE SSERAFIM Kim Chaewon, SHINee Taemin, BIGBANG Taeyang, Cosmic Girls Dayoung, Oh My Girl Hyojung, EXO Suho, LE SSERAFIM Sakura, LE SSERAFIM Kazuha, Cosmic Girls Yeonjung, GOT7 Jinyoung, Shinhwa Lee Minwoo, SHINee Key, aespa Ningning, LE SSERAFIM Huh Yunjin, NMIXX Seolhyun, Girl's Day Minah, aespa Giselle, BIGBANG Daesung, Mamamo Solar, Wanna One Ong Seong-wu, TVXQ Changmin, NCT Jaehyun, Wanna One Bae Jin-young, ENHYPEN Sung-hoon, NCT Haechan, Wanna One Ha Sung-woon, Highlight Yoon Doo-joon, WINNER Lee Seung-hoon, ITZY Ryu-jin, Wanna One Yoon Ji-sung, Kiki Ha-eum, Wanna One Lee Dae-hwi, Rise Wonbin, ITZY Yuna, Highlight Yang Yo-seop, Cortis Sung-hyun, Tour Dohoon, Fifty Fifty Ye-won, NMIXX Lily, Tour Shin-yu, Rise So-hee, NCT Si-on, Cortis Ju-hoon.

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*This content was translated by AI.