Lim Young-woong, Top 2 in May Singer Brand Reputation; Leading the "Era of Young-woong" with Record-Breaking Momentum

*This content was translated by AI.

Singer Lim Young-woong shone in popularity by ranking second in the May Singer Brand Reputation survey.

According to the Big Data analysis results of the May 2026 Singer Brand Reputation released by the Korea Corporate Reputation Research Institute on May 23, Lim Young-woong secured the second position. BTS took first place, while Cortis claimed third.

The Lim Young-woong brand was analyzed with a brand reputation index of 4,918,515, based on a participation index of 754,994, a media index of 1,261,007, a communication index of 1,105,524, and a community index of 1,796,990.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "The Lim Young-woong brand, which is creating records alongside the 'Era of Young-woong,' achieved the second position."

The Korea Corporate Reputation Research Institute analyzed 95,308,896 data points on singer brands from April 23, 2026, to May 23, 2026, examining consumer brand participation, media, communication, and community metrics. This represents a 22.32% decrease compared to the 122,699,048 data points on singer brands from the previous April.

The Singer Brand Reputation Index is a metric derived by extracting Big Data on singer brands that showcase songs loved by consumers and conducting consumer behavior analysis. It categorizes data into participation value, communication value, media value, and community value, then analyzes it through positive-to-negative ratio analysis and reputation analysis algorithms. Through brand reputation analysis, it is possible to determine who, where, how, how much, and why people are talking about a brand.

The top 30 Singer Brand Reputation rankings for May 2026 were analyzed as follows: BTS, Lim Young-woong, Cortis, Han Lo-ro, IVE, BLACKPINK, SEVENTEEN, Kim Yong-bin, Sung Si-kyung, aespa, Lee Chan-won, TWICE, BIGBANG, ILLIT, Park Ji-hyun, Young-tak, Hatsu-to-Hatsu, EXO, Stray Kids, Psy, Hwasa, LE SSERAFIM, Park Seo-jin, Choi Ye-na, Wanna One, Jannabi, Swings, Tour, Day6, and 10CM.

The May 2026 Singer Brand Reputation survey was conducted through brand Big Data analysis of BTS, Lim Young-woong, Cortis, Han Lo-ro, IVE, BLACKPINK, SEVENTEEN, Kim Yong-bin, Sung Si-kyung, aespa, Lee Chan-won, TWICE, BIGBANG, ILLIT, Park Ji-hyun, Young-tak, Hatsu-to-Hatsu, EXO, Stray Kids, Psy, Hwasa, LE SSERAFIM, Park Seo-jin, Choi Ye-na, Wanna One, Jannabi, Swings, Tour, Day6, 10CM, Jang Yoon-jung, Kiki, Red Velvet, IU, Bibi, Baek Ji-young, Highlight, Yoon Ha, Rise, Jung Dong-won, Akmu, Park Hyo-shin, Son Tae-jin, Jang Min-ho, Giriboy, Park Jin-young, Davichi, Baby Monster, fromis_9, Oh My Girl, Jeon So-mi, NMIXX, NCT, Hwanhee, Lee Young-ji, Taeyeon, Cheongha, Kim Hee-jae, HyunA, Baekhyun, Lee Chae-yeon, Song Ga-in, Kang Moon-kyung, Changmo, Choi Yoo-ri, Woody, Jay Park, Lee Chang-seop, Lee Soo, QWER, Roy Kim, Son Bin-a, Noeul, Lee Mu-jin, Ha Hyun-woo, Solji, Lee Chan-hyuk, Cho Yong-pil, Bolbbalgan4, Zico, Boy Next Door, Baek Yerin, Kim Jun-soo, Fifty Fifty, Ailes, Seo Dong-hyun, Lee Seung-yoon, Im Han-byul, Heize, Mamamoo, Alpha Drive One, Crush, Paul Kim, Jo Jazzi, Kaddi Garden, Epik High, STAYC, Kep1er, Lee Hi, and Lee Ye-jun.

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*This content was translated by AI.