1st BTS, 2nd Cortis, 3rd SEVENTEEN

*This content was translated by AI.

• Boy Group Brand Reputation June 2026

According to big data analysis of boy group brand reputation for June 2026, the 1st place was BTS, 2nd place was Cortis, and 3rd place was SEVENTEEN.

The Korea Corporate Reputation Research Institute analyzed 63,488,800 boy group brand big data records from May 13, 2026, to June 13, 2026. This represents a 9.65% increase compared to the 57,899,924 records from the previous May.

The BTS brand recorded a brand reputation index of 10,065,171, with a participation index of 128,369, a media index of 1,613,665, a communication index of 3,343,322, and a community index of 4,979,816. This is a 3.48% decrease compared to last May. Cortis recorded a brand reputation index of 7,775,626, a 147.44% increase, while SEVENTEEN recorded 4,430,925, a 4.55% decrease.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "According to the big data analysis of boy group brand reputation for June 2026, the BTS brand (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) recorded 1st place. The boy group brand category increased by 9.65% compared to the 57,899,924 boy group brand big data records from last May. A detailed analysis shows that brand consumption rose 18.06%, brand issues fell 4.68%, brand communication rose 17.56%, and brand diffusion rose 11.71%."

He continued, "The BTS brand, which recorded 1st place in the big data analysis of boy group brand reputation for June 2026, showed high analysis for 'release,' 'together,' and 'record' in link analysis. In keyword analysis, 'world tour,' 'ARMY,' and 'Busan Concert' were highly analyzed. In positive-negative ratio analysis, the positive ratio was 92.98%. A detailed analysis of the BTS brand reputation shows that brand consumption fell 24.86%, brand issues fell 17.24%, brand communication fell 2.68%, and brand diffusion rose 2.21%."

The top 30 rankings for boy group brand reputation in June 2026 were analyzed in the following order: BTS, Cortis, SEVENTEEN, Stray Kids, BIGBANG, SHINee, EXO, Wanna One, Zero Base One, TOURS, ENHYPEN, NCT, Super Junior, Rise, IDIT, BTOB, MONSTA X, ATEEZ, WINNER, TVXQ, INFINITE, 2PM, Highlight, X1, Boy Next Door, Alpha Drive One, Kickflip, Tomorrow X Together, VIXX, and B1A4.

For boy group brand reputation in June 2026, BTS, Cortis, SEVENTEEN, Stray Kids, BIGBANG, SHINee, EXO, Wanna One, Zero Base One, TOURS, ENHYPEN, NCT, Super Junior, Rise, IDIT, BTOB, MONSTA X, ATEEZ, WINNER, TVXQ, INFINITE, 2PM, Highlight, X1, Boy Next Door, Alpha Drive One, Kickflip, Tomorrow X Together, VIXX, B1A4, Astro, Identity, Shinhwa, TREASURE, CRAVITY, FT Island, Block B, 2AM, The Boyz, ONF, NEXZ, Pentagon, TEEN TOP, SF9, Even, GOT7, The Wind, Unite, Sechs Kies, Now Our Days were analyzed.

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*This content was translated by AI.