RBW Launches 300 Billion Won Music IP Investment Project... "Aiming to Secure 843 Tracks" [Official]

*This content was translated by AI.

Comprehensive content company RBW (hereinafter RBW) is launching a 300 billion won music IP investment project.

Recently, RBW established KPOP Music IP Special Limited Company to acquire high-quality music IPs and discover new music IPs. The project, which involves banks, venture capital (VC), and music distributors as joint participants, has already secured 250 billion won in investment funds. RBW plans to raise an additional 50 billion won by the end of the year to expand the project scale to 300 billion won.

Notably, the project is drawing attention within the industry as a case of music IP investment involving financial capital. While most existing projects have been structured to invest in new artists based on VC capital, this project features a structure that concentrates investment in music IPs with the participation of banks and music distributors.

RBW is expected to further strengthen the competitiveness of K-pop content by securing additional high-quality music IPs and producing new music. More specifically, the company aims to secure a total of 843 tracks (619 existing tracks + 224 new tracks).

The 619 existing tracks have already been secured. RBW plans to produce 224 new tracks over three years, investing funds in the production of new albums and music by its affiliated artists, including Mamamoo (including Solar and Moonbyul's solo activities), Kwon Eun-bi, OH MY GIRL, KARD, ONEWE, XLOV, and NXD.

It is reported that RBW devised this investment project as a strategic move amid the increasingly heavy burden of K-pop production costs. The company aims to secure stable production funding to distribute investment risks while building a sustainable content production structure.

Kim Jin-woo, CEO of RBW, stated, "We judged it wise to hedge production cost risks and leverage them even when sharing future profits." He added, "Through this project, we expect to secure stable production budgets and achieve the effect of distributing initial investment risks."

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*This content was translated by AI.