"Jungkook, CK's Best Collaboration in History" CEO Officially Announces "Unprecedented Global Demand" [K-EYES]

*This content was translated by AI.

BTS's Jungkook and Calvin Klein's collaborative collection, 'Jung Kook for Calvin Klein (CKJK)', has been officially recognized as Calvin Klein's best collaboration in history. PVH Corp., the parent company of Calvin Klein, made this declaration directly, sparking enthusiasm among fans.

PVH Corp. CEO Stefan Larsson officially stated during a recent first-quarter earnings conference call that "CKJK is Calvin Klein's best collaboration in history." He explained that it achieved "unprecedented global demand, an astonishing level of fan engagement, and rapid sell-outs across all regions." Specific figures were also disclosed. On China's Tmall, a 99% sell-through rate was recorded, and pop-up stores in Los Angeles and Harajuku also sold out. Additionally, outerwear worn by Jungkook achieved a 60% sell-through rate within two weeks of launch, and sales of CKJK-related products surged by more than 50% following the campaign. CEO Larsson described this as the "Jung Kook effect," evaluating it as a substantial growth driver for the underwear and denim categories.

PVH also re-examined the significance of the collaboration on the 24th (local time) by publishing an article titled "5 Things You Need to Know About CKJK" on its official website. The collection was inspired by Jungkook's love for motorcycles and features details reflecting his personal touch, such as custom hardware and personalized logos. It achieved simultaneous sell-outs at pop-up stores and e-commerce channels worldwide, including in Asia. Calvin Klein Japan also posted a notice stating that the CKJK collection, which sold out due to explosive popularity, would be partially restocked on June 30.

Fan reactions were explosive. On X (formerly Twitter), @taeopard commented, "It's not surprising at all that Calvin Klein even changed its logo for Jungkook," while @daeguprint shared, "Now everyone knows that all brands are eager to collaborate with BTS members." @AboutMusicYT shared news confirming that Jungkook's Calvin Klein collaboration has been recognized as the brand's best collaboration in history, garnering tens of thousands of retweets. Earlier, during New York Fashion Week, a video went viral showing CEO Larsson meeting Jungkook and personally expressing his sincere gratitude, saying, "I am truly grateful for everything you do for the brand. It's truly amazing." This official announcement is interpreted as a continuation of that sentiment.

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*This content was translated by AI.