BTS Dyes the 'London Eye' Red

*This content was translated by AI.

BTS will hold 'BTS THE CITY ARIRANG - LONDON' in London, UK, in July, utilizing key city locations.

'The City London' is a music experience project linking the London Eye, Outernet, and the Korean Cultural Centre UK, using Korea's unique cultural asset and album title 'Arirang' as its theme. BTS has previously passed through Korea's national treasure 'Sungnyemun Gate' and the world's largest spherical performance venue 'Sphere' in Las Vegas, USA.

On July 6 local time, the London Eye will be illuminated in red, the key color of 'Arirang', and a large floating boat carrying the 'Arirang' logo sculpture will appear on the River Thames. From July 8 to 10, over three days, media art featuring BTS will be displayed at Outernet.

The participatory program involves visiting key locations such as a large stadium concert, the London Eye, Outernet, the Korean Cultural Centre UK, and an F&B festival to complete missions and leave verification. The entire program consists of a total of '8 Major Stamp Rally' missions.

The Korea Tourism Organization's pop-up will operate video content showcasing the charm of Korea and a dance experience program utilizing BTS music. The Samsung Galaxy experience booth will offer 'My Message' utilizing Galaxy AI and limited edition MD.

At the Korean Cultural Centre UK, costumes worn during the 2019 Wembley Stadium concert will be exhibited under the title 'Iconic Looks'. These costumes were produced by Dior's Kim Jones.

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*This content was translated by AI.