1st: Lissun Won-i, 2nd: Lissun Minami, 3rd: Ilyit Wonhee

*This content was translated by AI.

• New Idol Personal Brand Reputation, July 2026

Lissun Won-i, leader of the girl group Lissun, which is writing a 'reverse-running myth,' shone in popularity by ranking first in the July new idol personal brand reputation.

Korea Corporate Reputation Research Institute analyzed Lissun Won-i as ranking first in the July new idol personal brand reputation analysis. Second place went to Lissun Minami, who is gaining great popularity through the 'Geoje Yaho' meme, and third place went to Ilyit Wonhee.

The new idol personal brand big data extracted from June 2 to July 2 totaled 11,168,079 items, an increase of 25.8% from 8,877,945 items in June.

The brand reputation index is an indicator created by analyzing the impact of consumer online habits on brand consumption using brand big data. The new idol personal brand reputation measures participation, media, communication, and community indices for individual brands by integrating boy groups and girl groups, and also includes qualitative evaluations from brand reputation monitors.

The first-ranked Lissun Won-i brand was analyzed with a brand reputation index of 1,584,988, calculated by summing a participation index of 507,474, a media index of 316,880, a communication index of 454,244, and a community index of 306,390. This represents a 38.95% increase from the June brand reputation index of 1,146,580. The second-ranked Lissun Minami reached 996,332, a 243.83% increase, while the third-ranked Ilyit Wonhee reached 867,347, a 30.41% decrease.

Fourth-ranked Cortis Geonho was 658,251, a 29.98% decrease, and fifth-ranked Lissun Jena was 599,945, a 536.04% increase. From sixth to 30th place were Lissun Live, Lissun May, Ilyit Moka, Miyao Anna, Cortis Juhoon, Cortis Seonghyun, Ilyit Minju, Ilyit Yuna, Cortis James, Ilyit Iroha, Cortis Martin, Hatsutohats Ian, Hatsutohats Jiwoo, Tours Dohoon, Hatsutohats Stella, Hatsutohats Yuha, Izna Bang Jimin, Hatsutohats Carmen, Hatsutohats Eina, Hatsutohats Yeon, Tours Shin-yu, Kiki Hayeum, Miyao Ella, Hatsutohats Ju-eun, and Miyao Su-in.

Koo Chang-hwan, president of Korea Corporate Reputation Research Institute, explained, "The Lissun Won-i brand, which recorded first place in the July 2026 new idol personal brand reputation, showed high scores for 'hot,' 'charming,' and 'active' in link analysis, and 'Geoje City,' 'YouTube,' and 'Freeter Girl' in keyword analysis. In the positive-negative ratio analysis, it recorded a positive ratio of 93.95%."

The July 2026 analysis of new idol personal brand reputation targeted Lissun Won-i, Lissun Minami, Ilyit Wonhee, Cortis Geonho, Lissun Jena, Lissun Live, Lissun May, Ilyit Moka, Miyao Anna, Cortis Juhoon, Cortis Seonghyun, Ilyit Minju, Ilyit Yuna, Cortis James, Ilyit Iroha, Cortis Martin, Hatsutohats Ian, Hatsutohats Jiwoo, Tours Dohoon, Hatsutohats Stella, Hatsutohats Yuha, Izna Bang Jimin, Hatsutohats Carmen, Hatsutohats Eina, Hatsutohats Yeon, Tours Shin-yu, Kiki Hayeum, Miyao Ella, Hatsutohats Ju-eun, Miyao Su-in, Baby Monster Ah-hyun, Miyao Gawon, Cats Eye Manon, Izna Mai, Tours Youngjae, Tours Jihoon, Baby Monster Asa, Izna Choi Jung-eun, Baby Monster Lami, Izna Yu-sarang, Izna Coco, Kickflip Dong-hyeon, Cats Eye Yoon Chae, Kiki Kiya, Baby Monster Luca, Baby Monster Laura, Izna Jeong Se-bi, Kiki Ji-yu, Tours Gyeong-min, Kiki Isul, Cats Eye Daniela, Tours Han-jin, Cats Eye Lara, Izna Yoon Ji-yoon, Miyao Narin, At Heart Na-hyun, Cats Eye Sophia, Nine Steven, Kickflip Gye-hoon, Cats Eye Megan, If I Kasia, Kiki Su-i, AIDIT Kim Min-jae, Yunes Im Seo-won, At Heart Arin, Nine Cha-woong-gi, Nine Seo Jeong-woo, Nine Park Han, Kickflip Dong-hwa, Nine Z-eun.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.