JYP Entertainment Signs Cooperation Agreement with China's Xiaomang.. Expanding Local Fan Engagement [Official]

*This content was translated by AI.

JYP Entertainment (hereinafter referred to as JYP) has signed a contract with Xiaomang (), an IP e-commerce platform under the Hunan Broadcasting and Video Group, a state-owned media group in China, for licensing-based merchandise development (MD) business and MD distribution cooperation involving artists affiliated with JYP in China.

On the 3rd, JYP stated, "This collaboration was established to expand official MD business and distribution opportunities in China based on the IP of JYP-affiliated artists and to provide local fans with a more stable official MD purchasing experience."

Artists affiliated with JYP include founder and chief producer Park Jin-young (J.Y. Park), along with groups 2PM, DAY6 (Day6), TWICE (Twice), Stray Kids (Stray Kids), BOY STORY (Boy Story), ITZY (Itzy), NiziU (NiziU), Xdinary Heroes (Xdinary Heroes), NMIXX (Nmixx), NEXZ (Nexz), GIRLSET (Girlset), and KickFlip (Kickflip) (listed based on official debut dates).

JYP will proceed with MD business cooperation based on artist IP licensing with Xiaomang, while its subsidiary Blue Garaje Co., Ltd. will jointly promote the distribution of officially released MD products in China.

Meanwhile, Xiaomang operates businesses that connect content, fandoms, and e-commerce, leveraging its user base of approximately 200 million people and the influence of major local OTT service Mango TV.

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*This content was translated by AI.