BTS Takes Over New York City: 'The City' Mega Project Launched

*This content was translated by AI.

The group BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) is launching a mega project in New York, the global hub of economy and culture. The project, which utilizes New York's historic landmarks and urban infrastructure, has drawn attention following previous initiatives such as South Korea's national treasure 'Sungnyemun Gate', Las Vegas' 'Sphere', and the UK's 'London Eye'.

On the 10th morning, BTS posted an announcement for 'BTS THE CITY ARIRANG - NEW YORK' (hereinafter 'The City New York') on the global superfan platform Weverse. To commemorate their new album 'ARIRANG' and world tour, the entire city of New York will be transformed into a cultural experience space from the 24th to August 3 (local time).

New York is a global cultural hub and a city that concentrates diversity. BTS chose New York as the ideal stage to share their music and messages with a wide audience. The project aims to provide visitors from around the world with a higher-level cultural experience while announcing the global expansion of 'The City' initiative.

At Vanderbilt Hall inside Grand Central Terminal, the world's largest train station and historic landmark boasting an average daily foot traffic of 750,000 people, offline activities titled 'ARMY MADANG' will take place. Here, BTS will display stage costumes worn during their 'LOVE YOURSELF: SPEAK YOURSELF' performance at Wembley Stadium in the UK in 2019. A hands-on program called 'CUSTOMIZE YOUR T-SHIRT', where visitors can decorate t-shirts with album logos and tracklists for collection, is also being prepared.

The Korean Cultural Center New York (KCCNY) will showcase the charm of Korean culture through an event featuring numerous K-brands. Samsung Electronics will operate a zone where visitors can create stickers using the latest smart devices. Additionally, cosmetic brands, bakery brands, and photo booths are expected to satisfy visitors' five senses.

'The City New York' has designed a 'Stamp Rally' route that organically connects urban infrastructure, enabling visitors to explore various parts of the city and enjoy the festival. Key locations in New York, including MetLife Stadium where 'BTS WORLD TOUR 'ARIRANG'' concerts will be held on August 1 and 2, Grand Central Terminal, KCCNY, Bank of Hope, and Arte Museum, are being organically linked.

Furthermore, with random play dances featuring local famous K-pop dance crews, welcome parties at popular New York clubs, and collaborations with F&B brands, the entire city is set to transform into a single theme park. Detailed schedules and related information for additional programs will be available on Weverse starting the 20th.

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*This content was translated by AI.