BTS Takes Over New York City: Launches 'The City' Mega Project

*This content was translated by AI.

The group BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) is launching a mega project in New York, the global hub of economy and culture. Attention is focused on this initiative that follows previous landmark projects such as South Korea’s national treasure 'Sungnyemun Gate', Las Vegas’ 'Sphere', and the UK’s 'London Eye', now utilizing New York’s historic landmarks and urban infrastructure.

On the 10th, BTS announced via its global superfan platform Weverse that it will hold 'BTS THE CITY ARIRANG - NEW YORK' (hereinafter 'The City New York'). To commemorate their new album 'ARIRANG' and world tour, the entire city of New York will be transformed into a cultural experience space from the 24th to August 3 (local time).

New York is a global cultural hub and a city that embodies diversity. BTS chose New York as the ideal stage to share its music and message with a wide audience. The project aims to provide visitors from around the world with an elevated cultural experience while promoting the global expansion of 'The City' initiative.

Grand Central Terminal, one of the world’s largest train stations and a historic architectural landmark that welcomes an average of 750,000 daily commuters, will be transformed into an 'ARIRANG' theme venue. From the 30th to August 3, the entire Main Hall will be taken over. In addition, posters featuring the new album’s key color—red—will be displayed throughout subway stations, allowing visitors to feel the festive atmosphere across the city.

Inside the terminal, Vanderbilt Hall will host 'ARMY MADANG', an offline activity. Here, stage costumes worn by BTS during their 2019 'LOVE YOURSELF: SPEAK YOURSELF' concert at Wembley Stadium in the UK will be exhibited. A hands-on program called 'CUSTOMIZE YOUR T-SHIRT', where fans can decorate t-shirts with album logos and tracklists to keep as souvenirs, will also be available.

The Korean Cultural Center New York (KCCNY) will showcase the charm of Korean culture through an event featuring numerous K-brands. Samsung Electronics will operate a zone where visitors can create stickers using the latest smart devices. Additionally, cosmetic brands, bakery brands, and photo booths are expected to satisfy visitors’ five senses.

'The City New York' has designed a 'Stamp Rally' route that organically connects urban infrastructure, enabling visitors to explore various parts of the city while enjoying the festival. Key locations in New York—including MetLife Stadium (where 'BTS WORLD TOUR 'ARIRANG'' concerts will be held on August 1 and 2), Grand Central Terminal, KCCNY, Bank of Hope, and Arte Museum—will be seamlessly linked.

Furthermore, random play dances with local famous K-pop dance crews, welcome parties at popular New York clubs, and collaborations with F&B brands are planned to transform the entire city into a single theme park. Detailed schedules and additional program information will be available on Weverse starting the 20th.

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*This content was translated by AI.