1st BTS, 2nd Cortis, 3rd I.O.I, 4th Lissun

*This content was translated by AI.

• Idol Group Brand Reputation July 2026

The group BTS (BTS) secured the number one spot in the July Idol Group Brand Reputation, shining with its unparalleled presence.

Korea Company Reputation Research Institute ranked BTS as number one in its July 2026 analysis of idol group brand reputation. Cortis and I.O.I followed in second and third place, respectively. The idol group brand big data used for the analysis totaled 907,338,050 entries, a 1.04% increase from June's 898,026,840 entries.

This analysis was conducted on idol group brand big data extracted from June 15 to July 15, 2026. Idol Group Brand Reputation is a brand category analysis that combines boy groups and girl groups, calculating the brand reputation index by measuring participation index, media index, communication index, and community index.

The top 30 idol group brand reputations for July are BTS, Cortis, I.O.I, Lissun, TWICE, SEVENTEEN, BLACKPINK, I-LAND, IVE, aespa, NCT, BIGBANG, ATEEZ, Red Velvet, OH MY GIRL, MONSTA X, EXO, Wanna One, The Boyz, TOURS, KIKI, Highlight, BTOB, Stray Kids, LE SSERAFIM, NMIXX, SHINee, Super Junior, fromis_9, and Apink.

The BTS brand ranked number one was analyzed with a brand reputation index of 6,518,675, calculated by summing the participation index of 173,852, media index of 691,920, communication index of 2,201,277, and community index of 3,451,626. Compared to June's brand reputation index of 7,933,559, this represents a 17.83% decline.

The Cortis brand ranked second had a brand reputation index of 5,409,892, a 4.03% decrease from June's 5,636,932. I.O.I ranked third with 5,214,323, and Lissun ranked fourth with 5,014,734; Lissun saw an 18.40% increase from June's 4,235,383. TWICE ranked fifth with 3,866,983, a 36.38% rise from June's 2,835,352.

Koo Chang-hwan, president of Korea Company Reputation Research Institute, stated, "The BTS brand that recorded the number one spot in the July 2026 Idol Group Brand Reputation showed high scores for 'collaborate,' 'record,' and 'create' in link analysis, and 'ARMY,' 'London concert,' and 'world tour' in keyword analysis. In positive-negative ratio analysis, it achieved a positive ratio of 92.57%."

The brand reputation index is a metric created through brand big data analysis, measuring positive and negative evaluations of idol group brands, media interest levels, and consumer interest and communication volume.

The July 2026 Idol Group Brand Reputation Big Data Analysis covered brand big data reputation analysis for BTS, Cortis, I.O.I, Lissun, TWICE, SEVENTEEN, BLACKPINK, I-LAND, IVE, aespa, NCT, BIGBANG, ATEEZ, Red Velvet, OH MY GIRL, MONSTA X, EXO, Wanna One, The Boyz, TOURS, KIKI, Highlight, BTOB, Stray Kids, LE SSERAFIM, NMIXX, SHINee, Super Junior, fromis_9, Apink, Rise, INFINITE, H2U, ENHYPEN, ITZY, 2PM, Baby Monster, TREASURE, X15, Fifty Fifty, Identity, TVXQ, BOYNEXTDOOR, Triple S, WJSN, Miyao, Mamamoo, Cats Eye, Tomorrow X Together, and Hi-Key.

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*This content was translated by AI.