Korea's Coachella 2028 Target.. Park Jin-young: "Confident FANOMENON Will Be a Wonderful Opportunity" [Star Issue]

*This content was translated by AI.

Park Jin-young, JYP CCO and Chair of the Public Culture Exchange Committee Gong Dong-wi (Director), directly mentioned the three key initiatives of 'FANOMENON' (FANOMENON).

On the 27th, Park Jin-young attended a press conference announcing the implementation plan for 'FANOMENON' (FANOMENON), held at the Multidisciplinary Space in the Education Building of the National Museum of Modern and Contemporary Art in Jongno-gu, Seoul. Also present was Choi Hwi-young, Minister of Culture, Sports and Tourism, who serves as Chair of the Public Culture Exchange Committee Gong Dong-wi (Director) alongside Park Jin-young.

On this day, Park Jin-yeong (Chairman) said, "I am truly grateful to be able to pursue something that feels so unreal it seems absurd," adding, "K-pop and K-culture are at a great opportunity, and we started the work of the Public Culture Committee to ensure these can be sustained as powerful tools for future generations and as a major driving force that strengthens our country."

Park Jin-yeong (Chairman) explained, "We believed that if South Korea becomes a leader in the K-culture and fandom industries, it would significantly benefit our nation. We were convinced this would not only help K-pop and K-culture but also become a wonderful opportunity for young people worldwide."

Park Jin-yeong (Chairman) stated, "We plan to hold the 'FANOMENON Awards' ceremony in December 2027 and a 'FANOMENON Festival' similar to Coachella in May 2028. The festival will be held not only in Korea but in major cities worldwide, starting with Los Angeles." He further added, "Additionally, we intend to build K-culture centers in key cities globally. These centers will include a 20,000-seat performance venue along with government offices and corporate exhibition spaces."

Park Jin-yeong (Chairman) said, "We are pursuing all three initiatives simultaneously and making very rapid progress. For the awards ceremony, we plan to research and analyze which fandoms were most active each year in each field and present awards to the top 10."

Meanwhile, Park Jin-young was appointed last September as the inaugural Chair Gong Dong-wi (Director) of the Public Culture Exchange Committee, a body at the Shin Seol-doen (Minister) level directly under the President. 'FANOMENON' is a large-scale, private-led event centered on K-pop. The term is a neologism combining "Fan" and "Phenomenon."

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.