'World-Class Healthy Smile' J-Hope Becomes Colgate Model [K-EYES]

*This content was translated by AI.

"Can't afford Louis Vuitton... but finally, there's merchandise I can buy" Fans erupt in laughter

'Healthy Smile' BTS (BTS) member J-Hope (j-hope), renowned for his radiant grin, has been selected as the new model for global oral care brand Colgate, sparking enthusiastic fan reactions with comments like "What could be a more perfect combination?"

On the 29th (local time), Colgate released 10-second teaser videos on its official Instagram accounts across regions including the Philippines, Australia, and New Zealand, officially announcing J-Hope as the new face of 'Colgate Optic White Vitamin C'.

The teaser, featuring a silhouette dancing against a red backdrop, close-ups of toothpaste, and scenes of his bright smile, concluded with the phrase "C YOU SOON" and spread rapidly upon release. On the 31st, Colgate's official accounts in Australia and New Zealand also added promotional videos featuring J-Hope. Toothpaste packaging in red and orange hues bearing J-Hope's image, along with store displays and billboard advertisements, began appearing across locations.

Fans enthusiastically declared that it was "destiny" for the 'Healthy Smile' J-Hope to become a toothpaste model. Particularly notable was the revelation that during a recent Weverse live broadcast, J-Hope accidentally exposed Colgate toothpaste on screen—a moment now recognized as an unofficial ad teaser—prompting reactions such as "As expected, it was a subtle promotion." User @yuni940218_ commented, "Colgate x J-Hope toothpaste is finally here! I'll brush my teeth 10 times a day now," while @hobicorebr praised, "Who else but the owner of the world's most beautiful smile could do this?"

Among fan reactions reported by Hallyu-focused outlet Sportski, comments like "I can't even consider Louis Vuitton or Audemars Piguet, but Colgate is within reach," "Finally, there's merchandise I can actually buy," and "Of course I'll buy it if J-Hope's face is on it" garnered widespread. While currently serving as an ambassador for luxury and premium brands including Louis Vuitton, Audemars Piguet, and Samsung Galaxy, this Colgate appointment positions J-Hope as an ambassador spanning both premium and everyday products.

BTS (BTS: RM, Jin, Suga, Jimin, V, J-Hope, Jungkook) departed from Incheon International Airport on the morning of the 31st for their 'BTS WORLD TOUR ARIRANG' U.S. tour leg. Additional Colgate campaign content is scheduled ahead of the tour's North American kickoff. Previously, on July 15, Samsung Electronics had announced J-Hope as the model for its latest Galaxy campaign.

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*This content was translated by AI.