IVE, '♥Dive' Hits the Mark with Summer Merchandise.. 'MINIVE' Pop-Up Opens

*This content was translated by AI.

Girl group IVE is launching a pop-up store for its official character 'MINIVE'.

IVE (An Yu-jin, Gaeul, Rei, Jang Wonyoung, Liz, Lee Seo) has been operating the 'DIVE INTO MINIVE in SEOUL' pop-up store since last month on the 30th at the Seoul Jamsil Lotte World Mall 1st-floor Atrium and Lotte Department Store 2nd-floor Kinetic Stage. The pop-up will run until the 9th.

MINIVE is an official character that captures the individuality and charm of IVE members, consisting of An Yu-jin's 'Kang-an-ji', Gaeul's 'Dali', Rei's 'Nao-ri', Jang Wonyoung's 'Cherry', Liz's 'Cheese', and Lee Seo's 'I-rang-i'. By combining elements symbolizing each member with cute animal characters, MINIVE has consistently won fans' affection and established itself as a brand character.

The 'DIVE INTO MINIVE in Seoul' pop-up is divided into two spaces. The Lotte World Mall 1st-floor Atrium features an MD purchase store and various experience zones for pre-registered visitors, while the Lotte Department Store 2nd-floor Kinetic Stage offers an MD purchase zone operated on a walk-in reservation basis.

Notably, this pop-up stands out with its summer-themed concept. Seasonal items such as the 'MINIVE Marine Look Plush Keyring', which evokes cool sailing, and the 'Tanning MINIVE Plush Keyring', suited for hot summer sunshine, have been prepared. Additionally, Minive-shaped cheer stick capes and cheer stick charms allow fans to customize their own cheer sticks, drawing attention. Furthermore, trendy goods like smartphone figures and keycap keyrings enhanced with MINIVE's charm are also receiving positive reviews.

A photo zone decorated with MINIVE has been set up at the pop-up site, offering visitors a special memory. Moreover, participating in the roulette game mission event allows attendees to receive limited wristbands, drawing continuous foot traffic from fans visiting the venue.

As fans (Dive) continue to respond enthusiastically to the Seoul pop-up, IVE announced on the 3rd that 'DIVE INTO MINIVE in Busan' will also be held. The Busan pop-up is scheduled to run from the 14th to the 23rd, with plans to offer special memories to more Dive fans.

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*This content was translated by AI.