'10th Debut Anniversary' BLACKPINK Collaborates with National Museum on 'Heritage Collection'

*This content was translated by AI.

Girl group BLACKPINK has collaborated with the National Museum.

According to their agency YG Entertainment on the 5th, this "BLACKPINK HERITAGE COLLECTION," consisting of a total of seven types of merchandise (MD), is a collection unveiled to commemorate BLACKPINK's 10th debut anniversary.

Under the slogan "Heritage, Where Time Becomes Value," this project visually expresses the meaning of brand identity built by BLACKPINK and the accumulation of time. It differentiates itself as a branding collection designed around the artist's symbolism and aesthetics, going beyond simple collaborative merchandise.

Incorporating details inspired by the "Empress Robe (Jeok-ui Wonbon)," a cultural heritage item in the National Museum's collection, the project captures unique formality and delicate beauty. The Jeok-ui Wonbon is a pattern book drawn on Korean paper with pheasant patterns and pear blossom motifs used to create the red ceremonial robe for empresses. The 12 pheasants symbolize the empress, while the pear blossom motif represents the imperial family of the Korean Empire. By reinterpreting the symbolism embedded in traditional patterns through a modern sensibility, the collection achieves a harmonious blend of brand aesthetics and traditional artistry, completing a symbolic collection.

"BLACKPINK HERITAGE COLLECTION" follows another collaboration between BLACKPINK and the National Museum as well as Spotify ahead of the release of their third mini-album "DEADLINE," further emphasizing its significance in naturally connecting the identity of an artist who Han Guk-eul (CEO) with cultural expansion.

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*This content was translated by AI.