1st BTS, 2nd ATEEZ, 3rd CORTIS

*This content was translated by AI.

• Boy Group Brand Reputation August 2026

The group BTS ranked first in the August boy group brand reputation survey, shining with its popularity.

Korea Corporate Reputation Research Institute analyzed BTS as number one in the August 2026 boy group brand reputation analysis. ATEEZ and CORTIS took second and third place, respectively. The total boy group brand big data amounted to 49,563,643 entries, a 7.94% decrease from last month's 53,836,972 entries.

The institute analyzed boy group brand big data measured from July 8 to August 8, 2026, using consumer behavior analysis methods to calculate engagement index, media index, communication index, and community index. The brand reputation index is a metric created through brand big data analysis based on the premise that consumers' online habits significantly influence brand consumption. It includes positive/negative evaluations, media interest levels, consumer interest and communication volume, and recommendation data.

The top 30 rankings are BTS, ATEEZ, CORTIS, SEVENTEEN, 2PM, BIGBANG, Stray Kids, EXO, TOURS, ENHYPEN, SHINee, NCT, INFINITE, BOYNEXTDOOR, TVXQ, Super Junior, BTOB, Wanna One, MONSTA X, B1A4, ZEROBASEONE, VIXX, RIIZE, Alpha Drive One, Tomorrow X Together, IDIT, Highlight, EXSLAB, Block B, and Kickflip.

BTS's brand reputation index rose 26.13% to 10,830,235 from last month's 8,586,669. Detailed indices were recorded as follows: engagement index 184,602; media index 1,208,886; communication index 3,572,900; and community index 5,863,848. ATEEZ reached 2,678,598, a 104.27% increase from last month, while CORTIS fell 39.80% to 2,512,983. SEVENTEEN decreased by 28.63% to 2,129,485, and 2PM surged 167.28% to 2,052,934.

Koo Chang-hwan, director of Korea Corporate Reputation Research Institute, explained: "In the August 2026 boy group brand reputation big data analysis, BTS ranked first. Link analysis showed high frequencies for 'captivate,' 'perform,' and 'collaborate.' Keyword analysis highlighted 'Arirang,' 'ARMY,' and 'The City New York.' Positive-to-negative ratio analysis revealed a positive rate of 93.61%. Detailed BTS brand analysis shows brand consumption increased by 49.30%, brand issues decreased by 23.72%, brand communication rose by 52.32%, and brand dissemination grew by 29.37%."

The August 2026 boy group brand reputation analysis included BTS, ATEEZ, CORTIS, SEVENTEEN, 2PM, BIGBANG, Stray Kids, EXO, TOURS, ENHYPEN, SHINee, NCT, INFINITE, BOYNEXTDOOR, TVXQ, Super Junior, BTOB, Wanna One, MONSTA X, B1A4, ZEROBASEONE, VIXX, RIIZE, Alpha Drive One, Tomorrow X Together, IDIT, Highlight, EXSLAB, Block B, Kickflip, Pentagon, GOT7, TREASURE, The Wind, NEXZ, 2AM, Astro, CRAVITY, TEEN TOP, ONF, FT Island, Jaxx, Identity, The Boyz, EPEX, SF9, Ahop, Now Our Days, P1Harmony, and Nuera.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.