"I Want to Be Remembered as Artemis, Not Loona" [★FULL Interview]

*This content was translated by AI.

After a 1-year and 2-month hiatus, the group Artemis (ARTMS) returns with an expanded universe and more accessible music. Having steadily built their own narrative over time, they set out this album with the goal of broadening their musical spectrum while reaching a wider audience.

Artemis (Jinsol, Choi Ri, Heejin, Kim Lip) released their new mini-album 'Hyper Ego' on the 7th and began comeback activities. This comeback comes approximately 1 year and 2 months after their last release, 'Club Icarus,' in June of last year. However, member HaSeul is unable to participate in activities due to shoulder surgery, so the group will promote as a four-member lineup for this album.

Jinsol said, "Although the comeback was delayed more than expected, it was time spent preparing for better quality," adding, "During the break, all members prepared with the mindset of 'let's work hard at everything.'"

Kim Lip stated, "HaSeul couldn't join us due to surgery, but she still came to dance rehearsals, concept meetings, and music video shoots to share her opinions. I believe this album is also a work created by all five members." HaSeul also participated in the narration for the intro track 'From Wings To Soul,' helping to kick off the album.

'Hyper Ego' is an album that leaps to a new level of dimension, continuing Artemis's established narrative while also breaking through it. It includes six tracks in total: double title tracks 'Born Stunner' and 'Blue Blood,' along with 'From Wings To Soul,' 'Icarus Gang,' 'Hyper Crush,' and 'Pixel Memory.'

Heejin introduced the album by saying, "While continuing the existing universe, it tells a story of meeting a new self." Kim Lip explained, "If the previous work was about healing wounds, this time we have expanded that message even further."

The universe enjoyed by fans has also deepened. Choi Ri said, "It's an album where you can enjoy searching for other selves," and Heejin added, "Since fans analyze each scene in detail, we hope to show them how the universe expands once again."

For the music video, they even attempted bold styling. Heejin laughed, saying, "I bleached my eyebrows too and looked like Mona Lisa for about two weeks." Kim Lip shared behind-the-scenes details: "We filmed in Japan, ensuring a unified look with hair, nails, and colored lenses. It was very hot, but we captured a refreshing atmosphere well."

The biggest change in this album is the music. Heejin said, "By including fast-BPM title tracks and songs from various genres, we felt our musical spectrum had broadened."

Kim Lip took on rap for the first time. She smiled, saying, "At first it was quite daunting, but recording with confidence allowed me to finish it well."

The double title tracks showcase different charms. Jinsol introduced them by saying, "'Born Stunner' features powerful performances that stand out, while 'Blue Blood' is a song where vocals and refreshing charm come alive."

The keyword the members emphasized most during this promotion was 'mass appeal.' Jinsol said, "Through this activity, I want people to say, 'Artemis can do this too.'" Kim Lip added, "While we've mostly made niche music until now, this time we aimed to include mass appeal as well. We hope many people will naturally hum along."

Heejin also expressed her wish: "I hope our songs become ones that people hear everywhere in daily life, like in convenience stores or on Reels."

For this promotion, Artemis aims for number one positions on music shows and digital charts.

Heejin said, "We always aim for number one. Recently, when we saw 'Born Stunner' enter the latest music rankings on music platforms after its release, we were surprised. Numbers aren't everything, but with the mindset of 'let's try once,' we are aiming for number one."

Above all, the members expressed their desire to spread awareness of the group name more widely.

In particular, the members unanimously stated, "Spreading the name Artemis is my goal. We are grateful that many still remember us as Loona, but we hope you will see us as Artemis. With the release of mass-appeal songs, we expect them to leave a strong impression."

Artemis is set to launch their world tour 'Art of BLUE BLOOD,' starting with a Seoul performance in September, vowing to show off a new side. Although HaSeul will not join the tour, she is preparing for a solo album and small venue concerts.

Jinsol announced, "During this tour, we plan to perform as many album tracks as possible," while Kim Lip expressed confidence by saying, "You can also look forward to more activities in Asia this year."

Jinsol revealed, "With HaSeul absent, we are dividing the vocal and dance teams into two pairs for stage preparation. It's like VIXXpo. If that's a common spoiler, we've worked hard on all tracks from this album, so they will likely be included in the setlist."

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*This content was translated by AI.