1st: Lee Seunghyun, 2nd: BTS Jimin, 3rd: IVE Jang Wonyoung

*This content was translated by AI.

• Idol Personal Brand Reputation August 2026

Group Lee Seunghyun shone with its presence by ranking first in the August idol personal brand reputation.

Korea Corporate Reputation Research Institute analyzed 1735 subjects and ranked Lee Seunghyun first in its August 2026 idol personal brand reputation analysis. BTS Jimin and IVE Jang Wonyung took second and third places, respectively. The analyzed big data totaled 141,837,724 records, a 6.36% increase from last month's 133,352,096 records.

This analysis measured idol personal brand big data extracted from July 19 to August 19, 2026, using participation index, media index, communication index, and community index. The brand reputation index is an indicator developed based on the analysis that online habits influence brand consumption, measuring positive/negative evaluations, media interest levels, and consumer engagement volume. It also includes monitoring and risk assessment by idol brand reputation editors.

Lee Seunghyun's first-place brand reputation index was 6,951,891, a 27.93% increase from last month's 5,434,024. Detailed indices were: participation index 790,468; media index 964,334; communication index 2,689,257; and community index 2,507,832. Second-place BTS Jimin recorded 5,339,944 (a 10.12% increase), and third-place IVE Jang Wonyoung recorded 4,694,131 (a 15.23% increase). Fourth-place BTS Jungkook and fifth-place BLACKPINK Jennie showed indices of 4,614,619 and 4,350,624, respectively.

From sixth to thirtieth place: BTS V, Wanna One Park Ji-hoon, BTS Jin, ATEEZ San, Lee Seunghyun Jena, Lee Seunghyun Minami, IVE An Yujin, BTS J-Hope, Lee Seunghyun Live, Lee Seunghyun May, BTS Suga, BIGBANG G-Dragon, BTS RM, Red Velvet Irene, TWICE Jeongyeon, Red Velvet Joy, aespa Karina, aespa Winter, Red Velvet Seulgi, Red Velvet Wendy, IVE Leeseo, Red Velvet Yeri, BLACKPINK Jisoo, Girls' Generation Taeyeon, SHINee Key.

Koo Chang-hwan, president of Korea Corporate Reputation Research Institute, stated: "In the August 2026 idol personal brand reputation rankings, Lee Seunghyun's brand achieved first place. Analysis of idol personal brand big data shows a 6.36% increase compared to last July's 133,352,096 records. Detailed analysis reveals brand consumption decreased by 14.83%, while brand issues increased by 0.78%, brand communication rose by 21.24%, and brand dissemination grew by 0.57%."

He further explained: "For Lee Seunghyun's brand, which ranked first in the August 2026 idol personal brand reputation, link analysis showed high scores for 'bright,' 'favorable,' and 'pretty.' Keyword analysis highlighted 'Pretty Girl,' 'Alwonjalbu,' and 'Oishy.' Positive-to-negative ratio analysis recorded a 93.47% positive rate in big data."

The August 2026 idol personal brand reputation top 100 rankings are: Lee Seunghyun, BTS Jimin, IVE Jang Wonyoung, BTS Jungkook, BLACKPINK Jennie, BTS V, Wanna One Park Ji-hoon, BTS Jin, ATEEZ San, Lee Seunghyun Jena, Lee Seunghyun Minami, IVE An Yujin, BTS J-Hope, Lee Seunghyun Live, Lee Seunghyun May, BTS Suga, BIGBANG G-Dragon, BTS RM, Red Velvet Irene, TWICE Jeongyeon, Red Velvet Joy, aespa Karina, aespa Winter, Red Velvet Seulgi, Red Velvet Wendy, IVE Leeseo, Red Velvet Yeri, BLACKPINK Jisoo, Girls' Generation Taeyeon, SHINee Key, TWICE Nayeon, EXO Baekhyun, SHINee Minho, Girls' Generation Yoona, NMIXX Seol-yoon, TWICE Jihyo, TVXQ Yunho, SEVENTEEN Wonwoo, IVE Liz, SEVENTEEN Mingyu, Wanna One Daniel Kang, SEVENTEEN Jeonghan, Wanna One Ong Seong-wu, EXO Kai, Oh My Girl Mimi, LE SSERAFIM Kim Chaewon, fromis_9 Lee Chae-young, Oh My Girl Hyojung, GOT7 Jinyoung, Wanna One Hwang Min-hyun, WJSN Dayoung, TWICE Chaeyoung, LE SSERAFIM Kazuha, Tomorrow X Together Federal Reserve, Super Junior Heechul, TWICE Mina, fromis_9 Park Ji-won, Wanna One Kim Jae-hwan, Tomorrow X Together Soobin, Weki Meki Choi Yoo-jung, Girl's Day Hye-ri, fromis_9 Baek Ji-heon, fromis_9 Song Ha-young, WJSN Yeonjung, Girl's Day Sojin, ITZY Yuna, aespa Giselle, fromis_9 Lee Na-kyung, ATEEZ Wooyoung, aespa Ningning, TVXQ Changmin, ILLIT Wonhee, ATEEZ Seonghwa, SEVENTEEN Dino, ATEEZ Hongjoong, Cortis Geonho, ATEEZ Yoonho, NCT Doyoung, ENHYPEN Sung-hoon, Wanna One Ha Sung-woon, BTOB Lee Min-hyuk, High1 Yeol, Rise Wonbin, Kepler Kim Chaehyun, Miyao Anna, Wanna One Lee Dae-hwi, Triple S Kim Chaeyeon, Highlight Yoon Do-jun, ENHYPEN Nikit, ATEEZ Mingi, Cortis Juhoon, Hatsutohats Ian, Hatsutohats Jiwoo, ATEEZ Jongho, ATEEY Yeosang, f(x) Luna, Highlight Yang Yo-seob, 5ive Five One, Rise Sungchan, BabyMonster Ahyeon.

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*This content was translated by AI.