Fandom firepower at this level.. Le Sserafim's Mei achieves 130% birthday support goal

*This content was translated by AI.

The birthday support project for Le Sserafim member Mei concluded successfully, achieving a final completion rate of 130.44%.

Mei's birthday support campaign ran from July 3 to August 1. Thanks to active fan participation, the project reached its 100% target just 11 days after launch and finished on the deadline date of August 1 with a final rate of 130.44%.

'Blip Support' is a project where fans directly participate to celebrate artists' special occasions such as birthdays and debut anniversaries; upon reaching the target, offline advertising rewards including subway and outdoor digital billboards are provided.

As this project exceeded the 130th% target, Mei's birthday celebration advertisement will be broadcast via the MaxVision digital billboard at Gwanghwamun Station. The ad will run for approximately seven days from the 19th, on Mei's actual birthday, through the 25th. With fans' direct support materializing as real offline advertising, it is expected that fans visiting the site to celebrate her birthday will continue to arrive.

Blip Support operates by allowing users to participate in desired projects using in-app currency 'Blip Gem' and 'Royal Gem' via a dedicated app and website. Going forward, Blip plans to expand its support targets to include diverse artists and continuously showcase cases where online fan engagement directly translates into offline physical advertisements.

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*This content was translated by AI.