Pioneering a new market with music preference data..Music-tech startup 'Soundok' secures seed funding from Primer

*This content was translated by AI.

On the 25th, Soundok (CEO Kim Hyun-soo), a startup specializing in target marketing based on music preference data, announced that it has secured seed investment from Primer, Korea's first startup accelerator. Soundok is a music-tech startup that identifies potential fans based on music preferences and actual consumption behavior data and measures listening and saving outcomes after advertising.

Soundok operates a consumer platform with over 150,000 cumulative users and approximately 30,000 monthly active users (MAU). Users share playlists and discover new music based on their musical preferences, while the company accumulates preference and behavior data necessary for potential fan analysis and target marketing during this process.

The technological foundation lies in proprietary data technology that connects major domestic and international music streaming platforms (DSPs) and identifies and matches audio sources. Soundok holds relevant registered patents and continues research and development in music data analysis, using AI to analyze data accumulated during playlist transfers and audio source saving and listening processes to identify users' music preferences and potential fans for each artist.

The company is also expanding its touchpoints at live performance and festival venues. It supports audiences in immediately saving setlists of artists newly discovered at the venue to their own music streaming platforms, having validated its services through collaborations with domestic music festivals such as the Asian Pop Festival and Soundberry Festa. Recently, it has received collaboration proposals from multiple festivals and is expanding on-site implementation.

Soundok plans to leverage this investment to further advance music preference data analysis and potential fan targeting technologies and expand B2B business in the entertainment and performance sectors. It is preparing with Primer to receive TIPS support in the first quarter of 2027.

Kim Hyun-soo, CEO of Soundok, stated, "Just because a song is good does not mean it will necessarily be discovered by listeners who like that music." He added, "Soundok aims to more precisely connect artists with potential fans who are highly likely to enjoy their music by analyzing music preference data."

He continued, "Based on music data technology validated domestically, we plan to secure a global user base and accumulate country-specific music preferences and consumption data. Through this investment from Primer, we will fully launch into overseas markets to build a music marketing infrastructure that allows artists to discover and grow potential fans who like them across borders."

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*This content was translated by AI.