Pioneering a new market with music preference data.. Music tech startup 'Soundok' secures seed funding from Primer

*This content was translated by AI.View Original

On the 25th, Soundok (CEO Kim Hyun-soo), a startup focused on target marketing based on music preference data, announced that it has secured seed investment from Primer, Korea's first startup accelerator. Soundok is a music tech startup that identifies potential fans based on music preferences and actual consumption behavior data, and measures listening and saving outcomes after advertising.

Soundok operates a consumer platform with over 150,000 cumulative users and approximately 30,000 monthly active users (MAU). Users share playlists and discover new music based on their musical preferences, while the company accumulates preference and behavior data necessary for potential fan analysis and target marketing during this process.

The core technology involves proprietary data systems that connect major domestic and international music streaming platforms (DSPs) and identify and match audio tracks. Soundok holds relevant registered patents and continues research and development in music data analysis, using AI to analyze data accumulated during playlist transfers and audio track saving and listening processes to determine users' musical preferences and potential fans for each artist.

The company is also expanding its presence at live performances and festivals. It supports audiences in immediately saving setlists of artists newly discovered at events to their own music streaming platforms, and has validated its services through collaborations with domestic music festivals such as the Asian Pop Festival and Soundberry Festa. Recently, it has received collaboration proposals from multiple festivals and is expanding on-site implementation.

Based on this investment, Soundok plans to further enhance its music preference data analysis and potential fan targeting technologies, while expanding its B2B business in the entertainment and performance sectors. It is preparing with Primer to receive TIPS support in the first quarter of 2027.

Kim Hyun-soo, CEO of Soundok, stated, "Just because a song is good does not mean it will necessarily be discovered by listeners who like that music." He added, "Soundok aims to more precisely connect artists with potential fans who are highly likely to enjoy their music by analyzing music preference data."

He continued, "Based on music data technology validated domestically, we plan to secure a global user base and accumulate music preferences and consumption data by country. With this investment from Primer, we will officially launch our expansion into overseas markets to build a music marketing infrastructure that allows artists to discover and grow their potential fans across borders."

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.View Original