[Official] SM establishes joint venture STE with Tencent Music Entertainment (TME).. Appoints Jo Mi (CEO) as member of Super Junior-M

*This content was translated by AI.

SM Entertainment (hereinafter SM) has established a joint venture company, STE, with Tencent Music Entertainment Group (hereinafter TME).

According to SM on the 27th, it established STE as a joint venture with TME in Beijing, China, and appointed Zhao Mi, who has been active as a member of Super Junior-M, the Chinese unit of Super Junior, as its representative director.

STE was established following an agreement between SM and TME to sign a memorandum of understanding (MOU) last May and build a cooperative framework. It is expected to accelerate expansion of influence within the Greater China entertainment market.

The newly established STE will pursue projects for new Chinese idol groups aiming to debut within two to three years. The plan includes leading auditions for artist casting and managing group activities in China after their debut.

SM stated, "STE will also actively support the activities of SM's artists from the Greater China region. In the future, STE will be solely responsible for the management of NCT DREAM's Renjun, as well as WayV's Yangyang and Xiao Jun in the Greater China market, providing them with more sophisticated localization promotions and various entertainment activity support."

STE Jo Mi (CEO) said, "I am honored to serve as the representative director of this joint venture born from the solid trust and strategic vision between SM and TME. We will combine SM's unparalleled strengths in IP and content production with the unique characteristics of the Greater China market to present differentiated content and create meaningful results as a foothold for both companies."

Appointed as representative director after being an artist, Jo Mi (CEO) has gained high understanding and expertise in the entire K-POP production system through nearly 20 years of activity as a Super Junior-M member and solo artist. Additionally, he is considered the right person to successfully lead SM and TME's joint venture, having accumulated management know-how while serving as a director at SM's Chinese subsidiary and possessing insight that encompasses local trends.

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*This content was translated by AI.