Melon reveals 'BIGBANG 20 Years' data.. 'BiiiG'→'Spring, Summer, Fall, Winter' and 'Lies' see reverse chart run

*This content was translated by AI.

Kakao Entertainment (co-CEOs Ko Geok-hee and Jang Yoon-jung)'s music platform Melon (Melon) released analysis data on BIGBANG's comeback through its Music Big Data Analysis Content Data Lab, marking the group's 20th anniversary. The release highlights how their digital single 'BiiiG', launched on the 19th, immediately topped the charts, while also reinvigorating past hit songs such as 'Every Day, Every Moment', 'Spring, Summer, Fall, Winter', and 'Lies' to return to the charts, demonstrating BIGBANG's enduring power as a complete group after two decades.

BIGBANG's new song 'BiiiG', their first release as a full group in four years and four months, was written and composed by leader G-Dragon. It is a high-energy hip-hop track featuring an infectious hook over grand beats. Upon its release, the song simultaneously reached number one on Melon's TOP100 chart and daily charts, maintaining that position to date. As BIGBANG launches large-scale promotions to celebrate their 20th anniversary, they shared news with fans via 'Melon Spotlight' on the day of the single's release, through both the Melon app and outdoor K-POP LIVE screens at Seoul Samsung Station.

Notably, since their comeback, BIGBANG has seen reverse chart runs for numerous past hit songs released over 20 years ago, showcasing their powerful influence. In particular, the performances of 'Every Day, Every Moment', 'Spring, Summer, Fall, Winter', and 'Lies'—included in the setlist during the concert 'Coupang Play with BIGBANG 2026-2027 World Tour XX: Cosmos in Goyang' held from the 21st to 23—are especially impressive. It is interpreted that fans revisiting 'BIGBANG's 20th Anniversary' ahead of the concert, combined with continued streaming efforts by fans to extend the concert experience, fueled this acceleration in reverse chart performance.

The song receiving the strongest response was 'Every Day, Every Moment', released in 2008. This track, which had remained around an average daily chart position of 224 in July, sharply rose starting on the 20th, the day before the concert, entering the TOP100 chart at position 91 on August 23 and climbing to 67 by the 24th. As a representative song that once again evoked nostalgia for BIGBANG among the public, streaming of this track increased by up to 298% compared to its July average following the concert. 'Spring, Summer, Fall, Winter', a 2022 song that served as the long-awaited finale at the the 21st performance, moved from an average July position of 231 to enter the TOP100 at 95 on August 23 and reached 86 by the 24th. Meanwhile, 'Lies', released in 2007, also entered the chart at 100 on the same day and recorded a position of 90 by the 24th.

When combining all BIGBANG songs' streaming data on Melon, August saw streaming levels 333% higher than the July average. This indicates that it was not merely the power of a single new song, but the name 'BIGBANG' itself that moved the charts.

Notably, in the Global K-Chart jointly operated by Melon, Tencent Music, and LINE Music during the third and fourth weeks of August, BIGBANG secured the number one position for two consecutive weeks, proving explosive global interest in their comeback not only in Korea but also in China, Japan, and other countries.

Meanwhile, Melon Data Lab is a content platform that analyzes and documents proud records and meaningful achievements of domestic and international artists. The full content of this data lab can be viewed within the 'Magazine' section of the Melon app.

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*This content was translated by AI.