Resene Wonyi in 1st place, Resene Jena in 2nd, Resene Live in 3rd

*This content was translated by AI.

• New Idol Personal Brand Reputation September 2026

Girl group Resene swept the top five spots for new idol personal brand reputation in September, shining as a definitive trendsetter.

According to big data analysis results released on September 2 by the Korea Corporate Reputation Research Institute for new idol personal brand reputation in September 2026, Resene Wonyi ranked first, followed by Resene Jena in second and Resene Live in third. Resene Minami and Resene Mei took fourth and fifth place, respectively.

Resene Wonyi, which recorded the number one spot for new idol personal brand reputation, was analyzed with a brand reputation index of 2,857,659, based on an engagement index of 644,292, media index of 701,291, communication index of 768,915, and community index of 743,162. Compared to the brand reputation index of 2,508,173 in August, this represents a 13.93% increase.

Resene Jena, ranked second, was analyzed with a brand reputation index of 1,276,749, based on an engagement index of 358,974, media index of 225,645, communication index of 324,809, and community index of 367,321. Compared to the brand reputation index of 1,137,350 in August, this represents a 12.26% increase.

Resene Live, ranked third, was analyzed with a brand reputation index of 1,107,096, based on an engagement index of 360,756, media index of 223,205, communication index of 321,732, and community index of 201,403. Compared to the brand reputation index of 1,101,213 in August, this represents a 0.53% increase.

Resene Minami, ranked fourth, was analyzed with a brand reputation index of 1,032,418, based on an engagement index of 300,960, media index of 190,499, communication index of 272,091, and community index of 268,868. Compared to the brand reputation index of 1,343,118 in August, this represents a 23.13% decrease.

Resene Mei, ranked fifth, was analyzed with a brand reputation index of 977,044, based on an engagement index of 284,328, media index of 178,018, communication index of 256,355, and community index of 258,343. Compared to the brand reputation index of 953,332 in August, this represents a 2.49% increase.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "For Resene Wonyi, which recorded the number one spot for new idol personal brand reputation in September 2026, link analysis showed high scores for 'lovely,' 'advertise,' and 'support.' Keyword analysis highlighted 'Anwoljalbu,' 'Like Wonyi,' and 'Superstar.' In positive-negative ratio analysis, the positive ratio reached 94.32%."

To conduct big data analysis of new idol personal brand reputation, the Korea Corporate Reputation Research Institute extracted 14,634,013 pieces of new idol personal brand big data from August 2, 2026, to September 2, 2026. Compared to the 17,927,629 pieces of new idol personal brand big data in August, this is a decrease of 18.37%.

The brand reputation index is a metric created through brand big data analysis, identifying that consumers' online habits significantly influence brand consumption. Through the analysis of new idol personal brand reputation, it is possible to measure positive-negative evaluations, media interest levels, and the volume of consumer interest and communication regarding idol group brands. The qualitative evaluation by brand reputation monitors was also included.

New idol personal brand reputation is a brand category analysis that integrates boy groups and girl groups, measuring engagement index, media index, communication index, and community index for new idol personal brands to analyze the brand reputation index.

The top 30 rankings for new idol personal brand reputation in September 2026 were analyzed as follows: Resene Wonyi, Resene Jena, Resene Live, Resene Minami, Resene Mei, I-Lite Wonhee, Cortis Geonho, Tourse Dohoon, Miyao Anna, Hatsutohatsu Jiwoo, Hatsutohatsu Ian, Kiki Ha-eum, Cortis Juhoon, Cats Eye Manong, Cortis Martin, Cortis James, Cortis Seonghyun, I-Lite Minju, I-Lite Moka, Hatsutohatsu Stella, Hatsutohatsu Yuha, Hatsutohatsu Carmen, Hatsutohatsu Yeon, Hatsutohatsu Eina, I-Lite Yuna, Hatsutohatsu Ju-eun, At Heart Na-hyun, Kiki Isol, Tourse Shinyu, Miyao Gawon.

In the analysis of new idol personal brand reputation for September 2026, Resene Wonyi, Resene Jena, Resene Live, Resene Minami, Resene Mei, I-Lite Wonhee, Cortis Geonho, Tourse Dohoon, Miyao Anna, Hatsutohatsu Jiwoo, Hatsutohatsu Ian, Kiki Ha-eum, Cortis Juhoon, Cats Eye Manong, Cortis Martin, Cortis James, Cortis Seonghyun, I-Lite Minju, I-Lite Moka, Hatsutohatsu Stella, Hatsutohatsu Yuha, Hatsutohatsu Carmen, Hatsutohatsu Yeon, Hatsutohatsu Eina, I-Lite Yuna, Hatsutohatsu Ju-eun, At Heart Na-hyun, Kiki Isol, Tourse Shinyu, Miyao Gawon, Baby Monster Ahyeon, Kiki Ji-yu, Cats Eye Sophia, I-Lite Iroha, Cats Eye Yoonchae, Tourse Jihun, Izna Bang Jimin, Cats Eye Daniela, Kiki Kiya, Tourse Youngjae, Cats Eye Megan, Baby Monster Asa, Tweed Seo-yeon, Miyao Su-in, Tourse Kyungmin, Cats Eye Lara, Miyao Ella, At Heart Arin, Kiki Sui, Baby Monster Lami, Tweed Lee Ha-neui, Izna Mai, Baby Monster Laura, Kickflip Dong-hyun, Izna Choi Jung-eun, At Heart Mitch, Izna Coco, Tourse Hanjin, Izna Yu-sarang, At Heart Bom, Izna Jeong Se-bi, At Heart Caitlin, At Heart Seo-hyun, Artemis Heejin, Tweed Jia, Kickflip Gye-hoon, Baby Monster Luca, Tweed Sea, Eunice Im Seo-won, Tweed Saki, Kickflip Donghwa, Miyao Narin, Nexji Tomoya, Izna Yoon Ji-yoon, Baby Monster Chikita, Kickflip Amarou, Baby Monster Parita, Nine Steven, Tweed Seo-hee, Aedit Jang Yong-hoon, Eight Juhee, Nexji Haru, Nexji So-geon, Nexji Yuu, Eunice Oh Yun-a, Nine Jayel, Nine Park Ju-won, Kickflip Juwang, Nine Seo Jeong-woo, If I Kasia, Nexji Yuki, Eunice Nana, Tweed Elena, Nine Chaunggi, Kickflip Keyju, If I Sasha, Identity Lee Cheong-myung, Nexji Seita, Aedit Kim Min-jae, Nine Zuen were analyzed.

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*This content was translated by AI.