Rosé to return today (18th) with new Apple collaboration song.. Synergy with iPhone 18 even expected

*This content was translated by AI.

BLACKPINK's Rosé has released a new collaborative track that vividly reflects her unique musical identity.

Her agency, Double Black Label, announced on the 18th (Korean time) the release of Rosé's new digital single "new trick" along with its music video. The new song "new trick," part of Apple's "Shot on iPhone" campaign, has drawn global attention for featuring Apple in the production of the music video.

The released music video captures Rosé in a vibrant, youthful hanbok-style setting. A refreshing, open backdrop and energetic dancers blend seamlessly with Rosé's aura, enhancing the upbeat mood of "new trick." Notably, director Dave Meyers, who has previously collaborated with global pop stars such as Taylor Swift, Kendrick Lamar, and Ariana Grande, helmed the video, adding further prestige to this special collaboration.

"new trick" is a song that portrays an attitude of overcoming life's wounds and trials of love without yielding, conquering them with one's own "new trick," and moving forward again. With the raw and exhilarating energy of garage punk, it easily captivates listeners. The track was co-produced by Amy Allen, who co-created Rosé's global mega-hit "APT." (Apartment), and Andrew Wells, who previously collaborated on "Stay a Little Longer," uniting their talents for this project.

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*This content was translated by AI.