1st RESCENE Wonyoung, 2nd BTS Jimin, 3rd BIGBANG G-Dragon

*This content was translated by AI.

• Idol Personal Brand Reputation September 2026

RESCENE member Wonyoung topped the September Idol Personal Brand Reputation rankings, shining with her status as a rising star.

According to big data analysis results released on September 23 by the Korea Corporate Reputation Research Institute for the September 2026 Idol Personal Brand Reputation rankings, RESCENE's Wonyoung ranked first, followed by BTS's Jimin in second place and BIGBANG's G-Dragon in third. RESCENE's Zena took fourth place, while BTS's Jungkook secured fifth.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "The brand of RESCENE's Wonyoung, which ranked first in the September 2026 Idol Personal Brand Reputation rankings, showed high scores for 'cute,' 'like,' and 'support' in link analysis. In keyword analysis, 'Hello, this is Wonyoung, please take care of me,' 'superstar,' and 'Like Wonyoung' were highly analyzed. In the positive-negative ratio analysis, the big data positive rate reached 94.58%."

To conduct the big data analysis on Idol Personal Brand Reputation, the Korea Corporate Reputation Research Institute extracted 177,501,711 pieces of idol personal brand big data from 1,735 individuals between August 23, 2026, and September 23, 2026. The institute measured consumer participation index, media index, communication index, and community index to analyze the brand reputation index for idol personal brands. Compared to the 141,837,724 pieces of idol personal brand big data from August last month, this represents a 23.45% increase.

The brand reputation index is a metric created through brand big data analysis, identifying that consumers' online habits significantly influence brand consumption. Through the analysis of Idol Personal Brand Reputation, it is possible to measure positive and negative evaluations of idol personal brands, media interest levels, and the volume of consumer interest and communication. The analysis also includes monitoring and risk assessment by the Idol Brand Reputation Editor.

The September 2026 Idol Personal Brand Reputation top 30 rankings were analyzed as follows: RESCENE's Wonyoung, BTS's Jimin, BIGBANG's G-Dragon, RESCENE's Zena, BTS's Jungkook, BLACKPINK's Rosé, IVE's Jang Won-young, RESCENE's Minami, BLACKPINK's Jennie, The Idol's Soyeon, BTS's Jin, RESCENE's Live, BLACKPINK's Lisa, RESCENE's May, aespa's Karina, Wanna One's Park Ji-hoon, IVE's An Yu-jin, Red Velvet's Joy, Red Velvet's Irene, BTS's V, ATEEZ's San, Girls' Generation's Taeyeon, BLACKPINK's Jisoo, IVE's Leeseo, I-LAND's Wonhee, BTS's J-Hope, BTS's RM, BIGBANG's Daesung, aespa's Winter, and BIGBANG's Taeyang.

The September 2026 Idol Personal Brand Reputation top 100 rankings were analyzed as follows: RESCENE's Wonyoung, BTS's Jimin, BIGBANG's G-Dragon, RESCENE's Zena, BTS's Jungkook, BLACKPINK's Rosé, IVE's Jang Won-young, RESCENE's Minami, BLACKPINK's Jennie, The Idol's Soyeon, BTS's Jin, RESCENE's Live, BLACKPINK's Lisa, RESCENE's May, aespa's Karina, Wanna One's Park Ji-hoon, IVE's An Yu-jin, Red Velvet's Joy, Red Velvet's Irene, BTS's V, ATEEZ's San, Girls' Generation's Taeyeon, BLACKPINK's Jisoo, IVE's Leeseo, I-LAND's Wonhee, BTS's J-Hope, BTS's RM, BIGBANG's Daesung, aespa's Winter, BIGBANG's Taeyang, Girls' Generation's Yoona, Red Velvet's Wendy, TWICE's Nayeon, BTS's Suga, IVE's Gaeul, Girls' Generation's Hyoyeon, TWICE's Jihyo, Red Velvet's Seulgi, TWICE's Mina, EXO's Baekhyun, The Idol's Miyeon, Super Junior's Heechul, IVE's Liz, Wanna One's Kang Daniel, SHINee's Minho, Girls' Generation's Sooyoung, SEVENTEEN's Mingyu, Kiki Ha-eum, OH MY GIRL's Mimi, SHINee's Taemin, Wanna One's Kim Jae-hwan, OH MY GIRL's YooA, LE SSERAFIM's Kim Chaewon, Wanna One's Ong Seong-wu, OH MY GIRL's Hyojung, TVXQ's Yunho, OH MY GIRL's Seunghee, LE SSERAFIM's Kazuha, Wanna One's Hwang Min-hyun, WJSN's Dayoung, fromis_9's Lee Chaeyoung, ATEEZ's Wooyoung, GOT7's Jinyoung, Tomorrow X Together Federal Reserve, ITZY's Yuna, SEVENTEEN's DK, fromis_9's Park Ji-won, Weki Meki's Choi Yoo-jung, fromis_9's Baek Ji-heon, TWICE's Jeongyeon, ITZY's Ryujin, aespa's Giselle, fromis_9's Song Ha-young, ITZY's Chaeryeong, fromis_9's Lee Na-kyung, TVXQ's Changmin, ITZY's Yeji, NCT's Jaehyun, ITZY's Lia, NCT's Doyoung, SEVENTEEN's Dino, ATEEZ's Seonghwa, ENHYPEN's Sung-hoon, ATEEZ's Hongjoong, ENHYPEN's Jay, ATEEZ's Yunho, Wanna One's Ha Sung-woon, WINNER's Lee Seung-hoon, ENHYPEN's Jungwon, BTOB's Lee Min-hyuk, Wanna One's Bae Jin-young, The Boyz's Sunwoo, Wanna One's Lee Dae-hwi, Triple S's Kim Na-kyung, The Boyz's Ju-yeon, H2U Hatz's Jiwoo, Rise's Wonbin, Curtis Geonho, H2U Hatz's Ian, P1Harmony's In-tak.

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*This content was translated by AI.