1st place Rescene, 2nd place Son Heung-min, 3rd place Im Young-woong

*This content was translated by AI.

• Star Brand Reputation September 2026

The group Rescene (RESCENE) rose to the top spot in the September Star Brand Reputation rankings, once again proving its status as a mainstream favorite.

The Korea Business Reputation Research Institute announced on September 29 that it analyzed Rescene as the number one star in the September 2026 Star Brand Reputation survey. Rescene’s brand reputation index stood at 10,516,714, up 3.31% from August.

The institute measured participation, media, communication, and community indices by analyzing 217,258,799 pieces of star brand big data from August 29 to September 29. The analyzed big data increased by 1.41% compared to the 214,223,214 pieces in the previous August.

Rescene recorded a participation index of 819,397, a media index of 1,284,152, a communication index of 4,885,550, and a community index of 3,527,615. Son Heung-min ranked second with a brand reputation index of 8,514,454, up 373.02% from the previous month’s 1,801,015. Im Young-woong was third with 8,104,844, BTS was fourth with 7,712,076, and Yoo Jae-suk was fifth with 6,274,256.

The top 30 rankings included Rescene, Son Heung-min, Im Young-woong, BTS, and Yoo Jae-suk, followed by BLACKPINK, IVE, SEVENTEEN, Song Kang, ATEEZ, Park Ji-hoon, Stray Kids, Kim Do-young, Kim Hye-soo, Seo Kang-joon, NCT, Tae-yeon, Park Ji-sung, Joo Woo-jae, EXO, TWICE, Lee Jung-hoo, Psy, Lee Chan-won, aespa, Woozi, Wanna One, SHINee, Park Ji-hyun, and Shin Min-a.

Director Gu Chang-hwan of the Korea Business Reputation Research Institute stated, "According to the September 2026 Star Brand Reputation big data analysis results by the Korea Business Reputation Research Institute, the Rescene (Won-i, Liv, Minami, May, Jenna) brand recorded first place. The Rescene brand is recording an overwhelming share in the broadcasting, music streaming, video, and advertising fields. The Son Heung-min brand recorded second place while challenging new soccer records. The Im Young-woong brand, which recorded third place, is being loved by fans with its 10th anniversary album. Following that, the BTS brand at fourth place is together with ARMYs worldwide through their world tour. The Yoo Jae-suk brand at fifth place is firmly holding onto its position as a trusted national MC," he analyzed regarding the brands.

The top 100 in the September 2026 Star Brand Reputation big data analysis were ranked as follows: Rescene, Son Heung-min, Im Young-woong, BTS, Yoo Jae-suk, BLACKPINK, IVE, SEVENTEEN, Song Kang, ATEEZ, Park Ji-hoon, Stray Kids, Kim Do-young, Kim Hye-soo, Seo Kang-joon, NCT, Tae-yeon, Park Ji-sung, Joo Woo-jae, EXO, TWICE, Lee Jung-hoo, Psy, Lee Chan-won, aespa, Woozi, Wanna One, SHINee, Park Ji-hyun, Shin Min-a, Son Ye-jin, Red Velvet, Shin Dong-yeop, Lee Jong-suk, (G)I-DLE, BIBI, Hwang Jung-min, Oh My Girl, Jun Ji-hyun, KIKI, Lee Jun-young, Lee Seung-chul, Kim Jun-ho, DK, Seo Jang-hoon, Kim Go-eun, Ryu Jun-yeol, Haha, Choo Shin-soo, Ahn Jung-hwan, Yang Hyeon-jong, Kim Gura, TVXQ, Ko Yoon-jung, Park Bo-gum, ENHYPEN, Young-tak, Yang Eui-ji, Gong Hyo-jin, Kim Jong-kook, Kang Min-ho, Ji Chang-wook, Ha Ji-won, Day6, Byun Yo-han, BIGBANG, Super Junior, IU, Lee Jun-hyuk, RIIZE, Kim Hee-chul, Jang Yoon-jung, Sung Si-kyung, Ha Jung-woo, Park Bo-young, Kim Dong-hyun, INFINITE, Byeon Woo-seok, Choi Ye-na, Han So-hee, Park Eun-bin, Park Jeong-min, Koo Ja-wook, Jang Min-ho, Park Jeong-hyun, Kang Ho-dong, LE SSERAFIM, Apink, Swings, Kim Sun-young, Ahn Eun-jin, Lee Soo-geun, Lee Hyo-ri, Yoo Seung-ho, Lee Byung-hun, fromis_9, Lee Sang-min, Hyun Bin, Tak Jae-hoon, and Kim Jong-min.

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*This content was translated by AI.