Kakao Entertainment to Expand Fan-Centric Services, Building on 'Melon' and 'Berriz'

*This content was translated by AI.

Kakao Entertainment is set to accelerate its expansion of fan-centric services for K-pop.

Kakao Entertainment (co-CEOs Ko Jung-hee and Jang Yun-jung, hereinafter Kakao Entertainment) announced the full-scale launch of account integration between its flagship music platform Melon and its global K-culture fan platform Berriz. The company plans to connect various touchpoints for daily fan activities—including listening to diverse content such as music and music videos, interacting with artists, purchasing goods, and pre-purchasing concert tickets—into a single hub, aiming to enhance the convenience of the fan experience and further expand its enjoyment.

While Melon has established itself as a representative music platform connecting artists and fans primarily through music listening, Berriz has positioned itself as a global playground where fans worldwide who love K-culture, including K-pop, dramas, variety shows, and sports, gather to communicate. The connection between these two flagship platforms is expected to allow fans to expand their "fandom life" of enjoying K-pop and supporting artists in a more convenient and diverse manner.

In particular, the previously cumbersome offline verification procedures, which required printed materials for authentication, have been significantly simplified. Music streaming and download records accumulated on Melon are automatically linked to Berriz, allowing fans to easily prove their fan activities without a separate verification process when attending music broadcasts or entering fan events. Additionally, plans are in place to expand convenience by enabling users to check artists' official schedules, various news updates, and official merchandise purchase information updated on Berriz through their Melon accounts. Furthermore, official fan club verification information within Berriz is also linked with Melon Ticket, allowing for convenient participation in fan club pre-sale ticketing.

Kakao Entertainment plans to gradually expand services and events that fans can participate in and enjoy. The newly established "Global TOP 10" category at MMA2026 (2026 Melon Music Awards), scheduled to be held on November 14 (Sat) and 15 (Sun) at Seoul Gocheok Sky Dome, will conduct official voting via Berriz. As a representative K-pop awards ceremony and festival where artists and fans worldwide look back on the year with enjoyment, the company intends to further expand global fan participation through Berriz, adding significance by creating an event made together with fans.

To mark the account integration between Melon and Berriz, special events will be held. By applying for "Account Integration" between Melon and Berriz on the Melon event page until November 4, and pressing the "Enter Event" button at the bottom, participation is complete. Through a lottery, abundant prizes will be awarded, including MMA2026 invitations (50 tickets), MacBook Pro 14 (1 unit), LG XBOOM (1 unit), AirPods Pro 2nd generation (5 units), and Baemin gift certificates worth 20,000 won (100 recipients).

Kakao Entertainment stated, "The integration of Melon and Berriz is the starting point for connecting the diverse experiences fans have in enjoying K-pop," adding, "Going forward, we will plan various fan-centric services and enhance our platforms so that fans worldwide can enjoy K-pop and K-culture in a fun and convenient manner."

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*This content was translated by AI.