CRAVITY Fills Abandoned Building with ‘LOUDER’… Delivers Powerful Performance in ‘On the Spot’

*This content was translated by AI.

Starship Entertainment’s CRAVITY is set to deliver a powerful performance, using an old and rugged space as their stage.

Kakao Entertainment’s global K-pop media platform 1theK (Wonder K) will release a performance video of CRAVITY’s ninth mini-album title track ‘LOUDER’ through its original content ‘On the Spot’ at 6 p.m. on the 2nd. Set against the backdrop of an abandoned building with a worn and rough texture, CRAVITY is expected to showcase their signature sharp choreography, offering fans a unique appeal.

1theK’s original series ‘On the Spot’ is content that captures artists’ performances in everyday spaces, moving beyond standardized stages such as studios or sets. It is characterized by actively utilizing the atmosphere and characteristics of the space, capturing the artists’ movements, expressions, and performances vividly through natural cinematography and camerawork rather than elaborate sets or special effects.

The ‘On the Spot’ episode to be released on this day was filmed in an empty abandoned building that connects with ‘resonance,’ a core keyword of CRAVITY’s ninth mini-album ‘sonorous,’ which was released on the 30th. ‘sonorous’ is an album that tells the story of how different waves collide and overlap to create a greater resonance. In particular, the title track ‘LOUDER’ features delicate vocals from the members, a dramatic progression, and a catchy chorus. Five members—Wonbin, Allen, Serim, Seungmin, and Taeyong—participated directly in the lyrics, adding CRAVITY’s unique musical color to the song.

Expectations are high that the powerful sound of ‘LOUDER’ and the members’ precise sharp choreography will shine even brighter within the spatial feel of the dilapidated abandoned building, expanding their energy. In particular, scenes moving through a space deeply bathed in moonlight and among long-stretched shadows are expected to highlight the rough texture unique to the abandoned building while further accentuating the members’ styling, who have matched an all-white concept from head to toe.

Noh Eul, the producer at 1theK who directed ‘On the Spot,’ stated, “We directed it so that the powerful energy of ‘LOUDER’ and CRAVITY’s performance would naturally blend with the rough atmosphere of the space.” He added, “We focused on capturing the movements and teamwork of the nine members to make them stand out even more by utilizing natural light, shadows, and the widely spread-out space.”

Meanwhile, 1theK is a global K-pop media platform with over 35 million subscribers worldwide, presenting various original content including ‘On the Spot,’ ‘Suit Dance,’ ‘Outdoor Recording Studio,’ and ‘Self-Introduction.’ The 1theK original ‘On the Spot’ featuring CRAVITY will be released at 6 p.m. on the 2nd through 1theK’s official YouTube channel.

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*This content was translated by AI.