OH MY GIRL's Mimi, RESCENE's Won-i… Even “Solo Idol YouTube Channels” Are Taking Off! [★FOCUS]

*This content was translated by AI.

We have entered an era where not only idol groups but also the individual YouTube channels run by their members are drawing attention.

In the past, there were cases of individual idol members launching YouTube channels, such as Girls’ Generation’s Taeyeon, MAMAMOO’s Solar, and Red Velvet’s Seung-yeon. However, this year, RESCENE’s Won-i’s channel, “Hello, I’m Won-i, Please Take Care of Me” (hereinafter “An-Won-Jal-Bu”), has seen explosive popularity, contributing to the group’s success and once again drawing attention to individual idol channels.

“An-Won-Jal-Bu” has already surpassed 1 million subscribers and currently boasts 2.21 million subscribers. Here, RESCENE member Minami transformed into a Japanese gyaru (gal) style character to perform a situational drama, which also sparked a “gyaru boom” in Korea. This content served as a catalyst, leading to the resurgence of attention for videos showcasing the charms that RESCENE had long cultivated.

“An-Won-Jal-Bu” not only highlights Won-i’s approachable charm as someone from Geoje but also features members Riva, May, and Jena, each displaying quirky yet fun personalities whenever they appear, thereby expanding RESCENE’s fanbase. The channel’s success was also significantly driven by the planning skills of PD Yoon Seong-won, head of ODG Studio, which has produced YouTube channels specializing in kids’ and human-interest content. After each RESCENE member gained attention, PD Yoon did not limit himself to simple concepts; instead, he crafted cinematic stories involving visits to the members’ hometowns and depictions of RESCENE’s future decades from now.

OH MY GIRL’s Mimi opened her channel “Mim PD” early in 2019 and has been running her personal channel for a full seven years. Through the “Mim PD” channel, Mimi shares songs, dances, and travel vlogs, centering her content on her interests in desserts and manga. As one of the top “dessert lovers” and “manga otaku” in the entertainment industry, she demonstrated professional knowledge that exceeded expectations. She also effectively reflected the latest trends, such as dessert hotspots in Yeonnam-dong and The Hyundai, and Sanrio character dessert cafes, amassing approximately 550,000 subscribers to date.

tripleS’s Kim Chae-yeon also recently opened a channel named “13-Year-Debut Rookie Kim Chae-yeon,” approaching fans with even more approachability. Kim Chae-yeon is attempting various genres, from content where she received advice as a YouTuber from Ki-gan 84 on the 10th of last month, to videos made with tripleS member Kim Yu-yeon, and random travel vlogs. With four videos uploaded, Kim Chae-yeon’s personal channel surpassed 80,000 subscribers within 20 days of its launch, aiming for the “Silver Button” awarded upon reaching over 100,000 subscribers.

CRAVITY’s Song Hyeong-jun began showcasing his channel under the name “Round Song Hyeong-jun.” From August 25 to approximately one month later, Song Hyeong-jun gathered 20,000 subscribers by releasing six videos, including footage of him meeting his family at his hometown in Tongyeong, Gyeongsangnam-do, receiving acting lessons, and taking a short break before his comeback. By revealing his off-stage idol life and using his distinctive Gyeongsang dialect, Song Hyeong-jun conveys an approachable charm full of “younger brother vibes.”

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*This content was translated by AI.