BLACKPINK's debut song "Boombayah" surpasses 1.9 billion views, a record unique among K-pop groups

*This content was translated by AI.

The music video for BLACKPINK's debut song "Boombayah" has surpassed 1.9 billion YouTube views. It is the first debut music video by a K-pop group to reach 1.9 billion views.

As of the morning of October 4 (Korean time), the music video for BLACKPINK's "Boombayah" exceeded 1.9 billion views on YouTube, marking 10 years, one month, and 25 days since its release on August 8, 2016.

"Boombayah" is a track from BLACKPINK's first single album "SQUARE ONE," released on August 8, 2016. Along with "Whistle," it announced BLACKPINK's official debut and has steadily accumulated views on YouTube from the time of its debut to the present.

With this milestone of 1.9 billion views, BLACKPINK set another record. Following "DDU-DU DDU-DU" and "Kill This Love," which had already surpassed 1.9 billion views, BLACKPINK became the first K-pop artist to possess three music videos with over 1.9 billion views, including "Boombayah."

"Boombayah's" record-breaking journey began early on. In April 2018, it surpassed 300 million views, setting a record as the first K-pop debut music video to do so, and continued to set similar records as it sequentially crossed 600 million, 700 million, 800 million, and 900 million views. In 2020, it broke through 1 billion views, becoming the first K-pop debut music video to reach that mark. Notably, even when it reached 800 million views in February 2020, "Boombayah" set a record as the "first K-pop debut MV" to achieve that milestone.

Subsequently, the records continued to rise in increments of 100 million. It surpassed 1.1 billion and 1.3 billion views in 2021, 1.4 billion views in 2022, and 1.6 billion views in 2023, reaching 1.7 billion views by June 2024. At the time of 1.7 billion views, "Boombayah" was also the first K-pop debut music video to achieve that record.

In particular, when it reached 1.6 billion views in 2023, BLACKPINK added another one of its own records. With "DDU-DU DDU-DU" and "Kill This Love" having already surpassed the same view count prior to "Boombayah," BLACKPINK became the first K-pop artist to have three music videos with over 1.6 billion views. This record continued as the view count milestones increased thereafter.

The song released at the time of its debut in 2016 continues to rewrite the view count records for K-pop debut music videos even now, more than 10 years later.

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*This content was translated by AI.