Kakao Entertainment Signs Partnership with US Atlantic Music Group to Create 'K-Pop Super IP' [Official]

*This content was translated by AI.

Kakao Entertainment is set to establish a new business model for creating a global K-pop super IP in collaboration with a world-renowned music group.

According to Kakao Entertainment (Co-CEOs Ko Jung-hee and Jang Yun-jung) on the 7th, the company has signed a strategic partnership with Atlantic Music Group (AMG), a key music division under Warner Music Group.

The two parties will comprehensively pursue multi-faceted cooperation, ranging from formulating strategies for the global growth of K-pop artists to music production, distribution, marketing, and promotion.

This partnership is noteworthy in that a Korean entertainment company with outstanding competitiveness in the K-pop business and a North American entertainment firm with expertise in the global music market will jointly design the global blueprint for K-pop artists from the initial stages.

Atlantic Music Group oversees top-tier labels such as Atlantic Records, 10K Projects, and 300 Entertainment.

Based on its exceptional planning and production capabilities, Atlantic Records has produced world-class artists including Bruno Mars, Charli xcx, Coldplay, Charlie Puth, Cardi B, and Miley Cyrus, leading trends in the global music industry. In particular, "APT.," a collaboration between Rosé and Bruno Mars, is also regarded as an achievement of Atlantic Records.

Furthermore, the company plans to advance a new label partnership for the global expansion of K-pop by organically combining the capabilities and networks of Atlantic Music Group's global music business, including 10K Projects, which excels in discovering rising artists, and 300 Entertainment, which possesses strong creative power centered on hip-hop and R&B.

A representative stated, "Based on its accumulated business capabilities across the entire K-pop industry, including music IP planning and production, distribution, management, marketing, and fandom communication, Kakao Entertainment will consolidate Atlantic Music Group's A&R, marketing, and promotion capabilities as well as its global network built in the global music market. The two companies plan to combine their respective strengths to create various synergies across the entire spectrum of K-pop artists' global activities."

In particular, going beyond simply introducing K-pop music and artists to overseas markets, the company intends to jointly design a global strategy from the early stages of entry by considering multiple factors such as each IP's musical color, stage of activity, and competitiveness in the global market.

Atlantic Music Group said, "Kakao Entertainment has built outstanding track records by discovering artists and expanding the touchpoints between artists and fans in various ways," adding, "We expect this to be a meaningful opportunity where we combine Kakao Entertainment's expertise in the K-pop business with Atlantic Music Group's global network and artist development capabilities to create artist growth together and deliver resonance to fans around the world."

Kakao Entertainment stated, "This partnership is significant in that it consolidates the capabilities of both companies to jointly discover the potential of K-pop artists and IPs and expand them in the global market," adding, "Based on our respective accumulated expertise and networks, we will expand touchpoints with the global K-pop fandom in various ways and continue to broaden the global influence of K-pop."

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*This content was translated by AI.