Park Jin-young, bright smile amid National Assembly audit: “K-pop has reached its limits… we must leap to the next stage”

*This content was translated by AI.

Park Jin-young, a producer and singer at JYP Entertainment, appeared before the National Assembly audit.

The Popular Culture Exchange Committee under Park Jin-yeong (President), headed by Gong Dong-wi (Director), appeared as a witness at the National Assembly’s Culture, Sports and Tourism Committee audit on the afternoon of the 7th.

On this day, Park Jin-young greeted attendees with a bright smile and delivered his business report. He said, “I am grateful for the opportunity to present my business report,” adding, “First, while I have held this position in the Popular Culture Exchange Committee for one year through public office, I have been engaged in this work since 20 years ago.”

He continued, “When Wonder Girls were at their peak, and I was also at my peak and the company was doing well, I gave up enormous profits and crossed over to the United States with a single dream. I toured 50 cities across the U.S. There were many hardships, but I persevered and overcame them. Ultimately, in October of that year, we achieved the joyful result of K-pop being included on Billboard for the first time in the history of the Republic of Korea.” He added, “Ten years later, it has become a not-uncommon occurrence for artists to frequently top the Billboard charts through the sweat and tears of artists and fans.”

He stated, “However, as K-pop gained worldwide popularity, I came to believe that K-pop had reached its limits. It was at a time when we were leaping to the next stage that I received a proposal from the government.”

Park (Chairman) explained that the two most representative large-scale projects are the Phenomenon Awards and the establishment of K-Centers in major cities around the world.

He said, “I will report on the Phenomenon Awards, which is taking shape to some extent,” adding, “I had many concerns about how to structure the work. After much deliberation over how to divide roles between the private and public sectors and how to proceed, we established a framework: after planning and generating ideas between the government and private enterprises, projects would be led by either the private or public sector depending on their nature.”

He further explained, “Given the nature of the Phenomenon project, I believed it should be led by the private sector. Accordingly, four K-pop companies established a company for the first time, holding equal capital and voting rights. This company intends to recruit appropriate talent to carry out the project.”

Park (Chairman) added, “We are still experiencing many trial and error. I will listen to opinions and strive to make it a good example.”

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*This content was translated by AI.