[Official] Lee Soo-man, who left SM to establish A2O… Simultaneous debut of boy and girl groups confirmed for the 12th

*This content was translated by AI.View Original

A2O Entertainment (hereinafter referred to as A2O), established by former head producer of SM Entertainment Lee Soo-man, is officially launching its first domestic debut project.

In particular, unlike the general debut method of introducing a single team sequentially, the company has adopted an unusual strategy of debuting a boy group and a girl group simultaneously, drawing attention to the background and outcome of this decision.

The protagonists taking the lead are the boy group A2O SOUL and the girl group A2O LITE. The two teams will unveil their first stage through the global debut stage "WELCOME TO SOULITE From A2O SOUL A2O LITE" A2O Debut Show on the 12th, and officially debut by releasing their respective digital singles at 6 p.m. on the 13th.

A2O began its debut promotion on the 8th at 6 p.m. by opening the official channels of both teams through its official SNS channels and the Plus Chat community. On the same day, Mnet's "M Countdown" previewed the appearance of A2O SOUL and A2O LITE through a "NEXT WEEK" VCR, followed by the release of a mood film teaser for A2O SOUL and individual trailer videos for the members of A2O LITE via SNS.

In the content revealed so far, the atmosphere and image possessed by each team have been unveiled first, rather than specific music and performances. Additionally, the existence of a worldview connecting A2O SOUL and A2O LITE into a single story has also been previewed, generating interest. While the specific details of the worldview have not yet been disclosed, curiosity is growing over what kind of story the two teams will create based on their different music and concepts.

This curiosity is set to be fully resolved at the global debut stage "WELCOME TO SOULITE From A2O SOUL A2O LITE" A2O Debut Show on the 12th. This debut show serves as a global launch stage to officially introduce the two teams presented through A2O's first domestic debut project, and will be broadcast worldwide through major content platforms such as M2 and Mnet Plus.

At this stage, in addition to the first performances of both teams, the worldview connecting A2O SOUL and A2O LITE into one is scheduled to be introduced for the first time. Beyond music and performance, the veil will be lifted for the first time on this stage regarding what kind of story the two teams will create on stage.

The person leading this project is Lee Soo-man, who serves as A2O's Key Producer and Visionary Leader. Another point of interest in this debut is what production methods and direction Lee Soo-man, who has led the K-pop production system and artist producing for a long period, will showcase through the new A2O project.

In addition, producer Yoo Young-jin is participating in the production of music and performances to complete the distinct colors of the two teams. Although they start from the same project, attention is also being paid to how A2O SOUL and A2O LITE, which have different music and concepts, have built their own identities.

After unveiling their first stage through the global debut stage, the colors of the two teams can be confirmed through music. At 6 p.m. on the 13th, A2O SOUL's debut song "SUPERSTAR" and A2O LITE's debut song "NEON" will be released simultaneously. These two tracks are the first results showcasing each team's musical direction and individuality, and are expected to lead the teams' full-fledged debut activities along with the performances revealed at the debut stage.

Since A2O is presenting a boy group and a girl group simultaneously in its first debut project, how the two teams will showcase their different colors is also a point of interest. Unlike the existing method of expanding based on the success of one team, A2O has presented a new K-pop launch method unique to itself by deploying two teams with different natures at the same time.

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*This content was translated by AI.View Original