Lim Young-woong, No. 1 in the Trot Singer Category of the 'K-Brand Index'... Overwhelming Brand Power

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Singer Lim Young-woong has proven his immense brand value by ranking first in the trot singer category of the 'K-Brand Index.'

The Asia Brand Research Institute announced on the 13th that Lim Young-woong secured first place in the trot singer category of the 'K-Brand Index' with a total score of 181 points.

The Asia Brand Research Institute analyzed 1,079,368,734 online big data entries targeting the top 30 individuals by portal site search volume from September 1 to 30. Lim Young-woong recorded a trend index of 613,000, a media index of 928, a positive index of 322,694, a social index of 153,654,171, a TA index of 12,731,121, a community index of 170,823, and an AI index of 189,600.

Ryu Won-sun, head of the research center at the Asia Brand Research Institute, explained, "Trot is a genre that communicates with audiences across generations through various stages such as broadcasts, performances, and regional festivals, where a singer's range of activities, fandom participation, and consumption of music and video content directly translate into digital reactions." He added, "The key factor determining brand metrics is not only existing awareness but also how effectively one expands topicality by period and points of contact with the general public."

He further analyzed, "In this survey, while Lim Young-woong and Lee Chan-won firmly maintained first and second place respectively, the mid-tier rankings saw fluctuations and new entrants joined, showing a trend toward further diversification in the online competitive landscape of the trot singer category."

Meanwhile, since its establishment in April 2016, the Asia Brand Research Institute has annually presented the 'Korea K-Brand Awards' based on big data evaluation metrics for major corporations and individuals.

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*This content was translated by AI.View Original