HYBE, First K-Pop Entertainment Company to Win 'Adam Smith Awards Asia' [Official]

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HYBE, led by Chairman Bang Si-hyeok, became the first K-pop entertainment company to receive an award at a prestigious global finance and treasury management awards ceremony.

On the 13th, HYBE announced that it won the Overall Winner in the Judges' Choice category at the '2026 Adam Smith Awards Asia,' a global finance and treasury management awards ceremony. The ceremony was held in Singapore on the 10th (local time). Members of HYBE's treasury division, who oversee the company's global treasury management, attended and received the award directly. Officials from JPMorgan's Corporate Treasury Management department, a global payment services partner, were also present. This recognition acknowledged the innovativeness of HYBE's global treasury management system. The highly rated result was due to the management framework established in line with the company's global business expansion under its 'multi-home, multi-genre' strategy.

The "Adam Smith Awards Asia," which marks its 13th edition this year, is an authoritative ceremony in the corporate finance and treasury management sector across the Asia-Pacific region, organized by Treasury Today Group, a global media outlet specializing in finance and treasury management. The awards are selected based on comprehensive evaluations of actual corporate treasury management cases implemented in the Asia-Pacific region, taking into account factors such as operational efficiency improvements and technology utilization. This year, a total of 345 entries were submitted from 21 countries, with global corporations including Alphabet and Alibaba Group receiving awards in their respective categories.

HYBE drew attention for being the first to receive an award in the K-pop entertainment industry. In particular, the Judges' Choice award that HYBE received is selected at the discretion of the judging panel to highlight cases demonstrating originality and innovativeness, separate from the standard category-based awards. It is not awarded every year, and this year, HYBE was the sole recipient in this category.

The judging panel stated regarding HYBE's case that it was an "impressive example of successfully integrating treasury management functions," adding that it also "demonstrated extensive financial innovation to meet the high regulatory requirements demanded of listed companies."

Since its listing on the KOSPI in 2020, HYBE has expanded its global business hubs beyond South Korea and Japan to the United States, Latin America, China, India, and other regions. It became important to efficiently manage funds generated from various businesses such as concerts, music streaming, and merchandise across multiple countries, and to establish a system capable of flexibly responding to financial regulations and business environments in each country. HYBE's treasury division worked with JPMorgan to build a system that allows for the integrated understanding and management of fund statuses dispersed across various countries.

A HYBE official said, "As we expanded our business into multiple countries, it was important to simultaneously strengthen global treasury management capabilities to support this growth." The official added, "Going forward, in line with our 'multi-home, multi-genre' strategy, we will continue to enhance our finance and treasury management foundation to stably support artists' global activities and various businesses."

Park Dong-woo, head of the Corporate Treasury Management division at JPMorgan Korea, said, "This award is a result of recognizing HYBE's efforts in continuously innovating its treasury management system in line with its global business expansion." He added, "JPMorgan's Corporate Treasury Management department provides integrated payment and liquidity management solutions that connect businesses across Asia, North America, and Latin America, supporting HYBE as it continues to expand its global operations."

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*This content was translated by AI.View Original