Ministry of Culture, Sports and Tourism's English publication 'Korea' wins the world's top three design awards 'Bonus Prize'

*This content was translated by AI.

The Ministry of Culture, Sports and Tourism (Minister Choi Hwi-young) announced on the 26th that "KOREA," an English periodical published by the Ministry of Culture, Sports and Tourism, won the main prize in the Branding & Communication Design category at the IF Design Award 2026, a world-renowned design competition.

The IF Design Award, which began in Hanover, Germany in 1953, is the world's most prestigious international design award and is considered one of the world's top three design awards along with Germany's Red Dot Design Award and the US's IDEA.

This year, 68 countries around the world submitted a total of 10,000 works in nine categories, including products, branding and communication, and user experience (UX), and 129 members of the international judging panel selected the award by comprehensively evaluating design innovation, communication effects, social influence, and user experience.

This award is the result of "KOREA"'s recognition for integrating Korea's national image, including culture and art, into a modern visual language and effectively combining editorial design and content so that international readers can intuitively understand it.

The Ministry of Culture, Sports and Tourism's policy officer said, "This award is an achievement that 'KOREA' that promotes Korean culture abroad has been recognized for its competitiveness on the international stage," adding, "The Ministry of Culture will continue to spread Korea's brand value with creative content and design."

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*This content was translated by AI.