'Creator's heyday and professional sports' and magazine 'PROSVIEW' published 19th issue

*This content was translated by AI.

The Korea Professional Sports Association announced on the 2nd that PROSVIEW, a professional sports industry information magazine with the theme of "Creator's heyday and professional sports," has been published as creators have emerged as a key driver of the content industry and collaboration with creators is drawing attention throughout marketing.

PROSVIEW 19 points out the background and trend of the heyday of creators, and tells successful marketing examples in various industries about how brands, creators, and professional sports are collaborating.

First, interviews with companies such as View Company and TripVitoz on the theme of brands collaborating with creators include the process of designing content creation and exposure strategies by using creators as partners and successful marketing examples. From the perspective of creators who collaborated with brands, the soccer creator channel "Shoot For Love" interview will introduce how creators interpret brand messages and connect with consumers, and key points for successful collaboration, focusing on actual cases.

In addition, LG Twins, Badenus, K League TikTok Crew, Coupang Play Creator Pass, and KBL's fan creator collaboration cases will show how domestic professional sports leagues and clubs are cooperating with "fan creators," and will shed light on a new ecosystem in which content produced based on fan sentiment will again attract new fans.

It also includes strategies to utilize creators in overseas professional sports. It examines policies of overseas leagues, such as MLB's open strategy to actively accept fan-made content and NBA's platform-based creator partnership, and presents changes in creator collaboration and insights in global professional sports.

In addition, it introduced examples of AI tools that can be applied to professional sports teams' practice, included columns containing social and cultural trends at home and abroad, including "learning," which has become a lifestyle and culture, "Muse" trends seen as a souvenir craze at the National Museum of Korea, and the design of World Cup posters featuring the identity of 16 cities in North and Central America where the 2026 FIFA World Cup will be held.

PROSVIEW No. 19 can check the full text of the webzine and column through the website of the Korea Professional Sports Association and the Internet Bookstore (Kyobo Bookstore, YES24, Aladdin), and various contents related to column topics can be viewed through the PROSVIEW Instagram account.

For those who want to receive the 19th booklet in person, they will also receive a delivery request by the 9th. If you apply by writing your name, address, and contact information by email from the editorial office, PROSVIEW 19 will be delivered by mail to the first 20 people. More information is available on the website of the Korea Professional Sports Association.

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*This content was translated by AI.