Seoul E-Land Appoints CEO Woo Sang-bae, 'Management Expert', "It will be competitive in the first part beyond promotion."

*This content was translated by AI.

Seoul E-Land FC will accelerate its management reform and promotion goals with the new CEO system.

E-Land announced in a press release on the 5th that it has appointed Woo Sang-bae, former CEO of ENCC World, as its new CEO.

Woo Sang-bae, the new CEO, said through the club, "We will play a strong role in supporting the team to focus only on training and games in the best environment," adding, "If the time so far has been the process of establishing a solid foundation for the team, it is time to make results."

He added, "We will leap to a team with K League 1 competitiveness as well as promotion, and we will do our best to grow into a club that is more loved by fans and has a good influence on the community."

Woo Sang-bae, the new CEO who was born in 1964, joined E-Land in 1993 as the 12th recruitment of E-Land and has been working at E-Land Group for more than 30 years, making significant achievements in all areas of consumer goods such as fashion and distribution.

In particular, he is known as a conversion management expert within the group, taking the lead in mergers and acquisitions (M&A) by serving as the due diligence team leader of New Core's sales division in 2003, and acquiring El Canto in 2011 to create a surplus structure in a short period of time. From 2018 to April 2024, he served as CEO of E&C World and until recently served as management advisor of E-Land Group.

Seoul E-Land plans to enhance the competitiveness of the club and speed up the realization of its vision for promotion by recruiting CEO Woo, who has abundant practical experience and know-how in organization management

After meeting with the secretariat and the team, CEO Woo Sang-bae plans to start a full-fledged club operation with the aim of promoting the 2026 season.

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*This content was translated by AI.