The Korea Sports Council awarded a plaque of appreciation to Lotte Group Chairman Shin Dong-bin, "Thank you for encouraging the South Korean athletes in the Winter Olympics."

*This content was translated by AI.

The Korea Sports Association announced on the 16th that it gave a plaque of appreciation to Lotte Group Chairman Shin Dong-bin for his encouragement and support to the South Korean team at the 2026 Milan Cortina Winter Olympics at Lotte World Tower.

According to the Korea Sports Association, the ceremony to deliver the plaque of appreciation was held at Lotte World Tower in Songpa-gu, Seoul at 11 p.m. with officials including Yoo Seung Min, chairman of the Korea Sports Council, Shin Dong-bin, chairman of Lotte Group.

Lotte Group Chairman Shin Dong-bin has delivered an encouragement to wish the South Korean team well for the upcoming 2026 Milan Cortina Winter Olympics, and has continued to provide various and long-term support for the growth and competitiveness of winter sports in South Korea.

In particular, since 2014, the international competitiveness of Korean ski and snowboard has been improved by supporting team equipment and improving training conditions, as well as providing about 30 billion won in support for participation in international competitions such as the Olympics, rewards, and strengthening the athlete development system.

In addition, it is playing an important role in laying the foundation for sustainable growth of winter sports by establishing the Lotte Ski & Snowboard Team to support prospects and foster the next generation of athletes who will lead future sports.

Chairman Yoo Seung Min said, "I deeply appreciate Lotte Group Chairman Shin Dong-bin for encouraging and supporting the dreams and challenges of the Korean team participating in the upcoming Milan Cortina Winter Olympics," adding, "Lotte Group has been a great help in the growth and competitiveness of winter sports in Korea."

Chairman Shin Dong-bin said, "Lotte has continued to provide generous support to expand the base of snow sports in Korea, foster prospects, and improve players' skills," adding, "As Korean athletes have recently been doing well in the snow events of international competitions, we expect all athletes to perform well at the Milan Cortina Winter Olympics in February."

Meanwhile, the Korean Sports Council will continue to express its gratitude to companies and organizations that have supported the development of sports in Korea, and plans to continue to spread the culture of sports sponsorship through cooperation with private companies.

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*This content was translated by AI.