Korea Professional Football Federation Extends 'Comprehensive K-League Partnership' with Coupang Play for 5 Years

*This content was translated by AI.

The Korea Professional Football Federation has signed a contract to extend a comprehensive partnership with Coupang Play, which includes broadcasting rights for new media, for five years until 2030. Through this contract, the two companies decided to continue the partnership that has been going on since 2022 and join forces to expand the digital base of the K League.

The federation and Coupang Play held a comprehensive partnership extension signing ceremony before the start of the "Coupang Play K League Super Cup 2026" game at Jeonju World Cup Stadium on the 21st. Kwon Oh-gap, president of the Federation, and Kim Sung-han, CEO of Coupang Play, attended the ceremony to solidify their willingness to cooperate more closely for the quantitative and qualitative growth of the K-League. As a result, Coupang Play will continue to broadcast live exclusive new media in all K League 1 and 2 games, which began in 2023.

Starting with this extension contract, the federation and Coupang Play aim to improve the quality of K-League broadcasting and diversify the viewing experience. In particular, AI upscaling technology will be introduced for live broadcasting of new media through Coupang Play. It will present clearer and more lively high-definition broadcasts.

"We are happy to provide a more immersive broadcast environment to K-League fans through a solid partnership with Coupang Play," the federation said. "We will continue to actively expand the K-League digital ecosystem through the establishment of a broadcasting system incorporating advanced technologies and innovative content production."

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*This content was translated by AI.