2027 Chungcheong U Competition Signs Official Sponsorship Agreement With Eco-Bio, "Provide an opportunity to promote K-beauty excellence in the world's university student squad."

*This content was translated by AI.

The 2027 Chungcheong Universiade Organizing Committee announced on the afternoon that it signed an official sponsorship agreement in the hair care sector with Eco Biomedical Research Institute, a beauty company based in Daejeon, in the conference room on the 24th.

According to the organizing committee, Lee Chang-seop, vice chairman of the organizing committee, Koo Tae-kyu, CEO of Eco-Bio, and other officials attended the signing ceremony. With this agreement, EcoBio will support its brand 'Crisimo Hair 91 Shampoo' in the athletes' village during the competition. It is a plant-based extract-based hair loss-relieving functional product that helps scalp health and hygiene management of athletes who are tired of training and playing.

The organizing committee explained, "Due to the nature of the international general competition in which university students from all over the world participate, the supply of convenience items necessary for the team's long stay is an important operating factor."

In particular, this sponsorship is significant in that Chungcheong-based companies participate as official sponsors of international sports competitions. The organizing committee expects that cooperation with local companies will contribute not only to the stable operation of the competition, but also to strengthen the competitiveness of local industries and revitalize the economy.

Koo Tae-kyu, CEO of EcoBio, said, "It is very meaningful to be able to contribute to the first international sports festival in Chungcheong as a local company. We will use eco-friendly scalp care products to help players maintain their best condition and use them as an opportunity to promote the technology of the beauty industry in Chungcheong Province to the world."

Lee Chang-seop, vice chairman of the organizing committee, said, "The sponsorship of eco-bio, a promising company in Daejeon, will be a great help in the success of the competition. We will continue to operate the competition stably by expanding cooperation with companies in various fields."

Meanwhile, the 2027 Chungcheong Universiade will be held in four cities and provinces in the Chungcheong area from August 1 to 12, 2027, with 15,000 people from 150 countries participating in 18 events.

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*This content was translated by AI.