'Baseball player cards in bibim noodles...' KBO partners with Paldo to include team player profile cards

*This content was translated by AI.

The Korea Baseball Organization (KBO) is launching a 'KBO x Paldo Bibim Noodles collaboration product' in partnership with comprehensive food company Paldo.

On the 5th, KBO explained, "Paldo Bibim Noodles is Paldo's representative brand, having surpassed cumulative sales of 2 billion units since its launch. It has established itself as a product enjoyed by people of all ages throughout the four seasons, beyond being a seasonal summer noodle. This promotion was planned to allow fans to enjoy the KBO League not only through product purchases but also via mobile content by combining the KBO League with Paldo Bibim Noodles in a collaboration product."

The collaboration product was planned with inspiration from Paldo Bibim Noodles' CM song, which has received widespread love for its catchy lyrics and familiar melody, and the Dream and Sharing team compositions of the KBO All-Star Game.

It will be released in three types: 'Right-Hand Bibim Team' featuring teams belonging to the Dream All-Stars (SSG, Samsung, KT, Lotte, Doosan), 'Left-Hand Bibim Team' featuring teams belonging to the Sharing All-Stars (LG, Hanwha, NC, KIA, Kiwoom), and 'Both-Hands Bibim Team' encompassing all 10 teams.

Each package includes a player profile card of the respective team, randomly inserted to add the fun of card collecting.

Fans can access a dedicated mobile page via the QR code on the back of the card to register their player cards and participate in content such as predicting LINE-ups and winning/losing outcomes linked to actual KBO League games. Points will be accumulated based on participation results, and various prizes will be offered according to the cumulative points ranking.

Kim Dong-rak, Paldo's marketing manager, stated, "This promotion was planned to allow consumers who enjoy baseball to not only purchase products but also actively participate and immerse themselves. We plan to continue presenting content that naturally connects Paldo Bibim Noodles with the baseball viewing experience."

The collaboration product will be available sequentially starting from the 5th at Paldo's online official store, as well as at offline stores such as convenience stores and supermarkets nationwide.

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*This content was translated by AI.