* Translated by AI

Starnews

Hyundai Motor's 'FIFA Museum' opens in New York, USA... Commemorative exhibition for the North American World Cup runs through next month

Published:

Kim Myeongseok

*This content was translated by AI.

From left: Hyundai Motor Vice President Ji Sung-won, Head of Brand Marketing, attending the unveiling of the Jules Rimet Trophy, the first World Cup championship trophy, at the FIFA Museum opening ceremony; FIFA Museum Director Marco Pazzoni; FIFA Gianni In Pan-ti-no (Chairman); and Alex Rasley, CEO of the New York-New Jersey World Cup Host Committee. /Photo=Hyundai Motor
From left: Hyundai Motor Vice President Ji Sung-won, Head of Brand Marketing, attending the unveiling of the Jules Rimet Trophy, the first World Cup championship trophy, at the FIFA Museum opening ceremony; FIFA Museum Director Marco Pazzoni; FIFA Gianni In Pan-ti-no (Chairman); and Alex Rasley, CEO of the New York-New Jersey World Cup Host Committee. /Photo=Hyundai Motor
FIFA Museum Director Marco Pazzoni (left) and Hyundai Motor Vice President Ji Sung-won, Head of Brand Marketing, posing for a commemorative photo with Atlas at the entrance of the FIFA Museum. /Photo=Hyundai Motor
FIFA Museum Director Marco Pazzoni (left) and Hyundai Motor Vice President Ji Sung-won, Head of Brand Marketing, posing for a commemorative photo with Atlas at the entrance of the FIFA Museum. /Photo=Hyundai Motor

Hyundai Motor announced on the 9th that it will hold a commemorative exhibition for the FIFA World Cup 2026 at the FIFA Museum located within Rockefeller Center in Manhattan, New York, USA, from the 11th of this month through the 19th of next month.

As an official FIFA partner since 1999, Hyundai Motor held the opening ceremony of the FIFA Museum the previous day, attended by Hyundai Motor Vice President Ji Sung-won, Head of Brand Marketing; FIFA President Gianni Infantino; FIFA Museum Director Marco Pazzoni; and FIFA legends and former Italian national team players Roberto Baggio, Marco Materazzi, and Christian Vieri.

The FIFA Museum has been a representative football cultural space operated by Hyundai Motor in major host cities since the 2018 FIFA World Cup in Russia. This year, as the North American World Cup takes place, it is established at Radio Park within Rockefeller Center in New York, USA, and will operate for one month free of charge under the theme 'Legacy of Champions.'

The exhibition introduces key moments from the first tournament in 1930 to the current one, featuring symbolic jerseys and artifacts from past tournaments, digital content allowing visitors to experience the sports and cultural impact of the World Cup, and curated exhibitions highlighting champions from each era. Additionally, on the 6th of next month, quizzes and shooting games will also be held in the outdoor space.

Hyundai Motor Vice President Ji Sung-won, Head of Brand Marketing, stated, "This exhibition commemorates the history of football and highlights the power of football to connect people across generations and inspire them." He added, "The special value of football that connects the world as one is the reason Hyundai Motor sponsors this sport."

Jules Rimet Trophy exhibition at the FIFA Museum. /Photo=Hyundai Motor
Jules Rimet Trophy exhibition at the FIFA Museum. /Photo=Hyundai Motor
Heritage artifacts exhibition at the FIFA Museum. /Photo=Hyundai Motor
Heritage artifacts exhibition at the FIFA Museum. /Photo=Hyundai Motor

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*This content was translated by AI.

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